Princess Polly leverages True Fit to power size recommendations to lower returns

True Fit, the leading AI platform that decodes size and fit for consumers and fashion retailers, has partnered with Princess Polly to build AI-powered size and fit recommendations into shopper journeys to increase conversions and drive down returns.

Launched from a beachside apartment on Australia’s Gold Coast in 2010, Princess Polly delivers on-trend, quality apparel at affordable prices to global shoppers in the UK, USA and its home country of Australia.  The brand’s mission is to make on-trend, sustainable fashion accessible to everyone as it rebuilds its entire supply chain over the coming years to source all their products sustainably.

Eying further business growth and rebuilding its sustainable future, Princess Polly sought to provide its customers with an experience that would help them confidently convert in their size to not only decrease returns and exchanges but also to produce less emissions via the transportation of those returns.

It selected True Fit, the size and fit solution built for every shopper and every sized product category to increase conversion, reduce returns and build loyalty.  Princess Polly is leveraging True Fit’s best-in-class Artificial Intelligence (AI), connecting cross-market data from over 82 million shoppers (active users) and 20,000+ brands, to guide Princess Polly customers to the right size based on their unique preferences.

Princess Polly chose True Fit because it pioneered AI size recommendations more than a decade ago and trusted that True Fit was best positioned to support fit recommendations across its extended sizing ranges, consisting of Curve, Tall and Petite, ensuring inclusivity and a perfect fit across its entire collection.

Melanie Huang, UX Ecommerce Manager at Princess Polly, commented:

“We’re committed to meeting customers where they are – and that is evidenced in how we listen and respond to customer feedback, acting on the insights and data we have to continuously improve shoppers’ experiences.  By actively seeking solutions to the size-related pain points voiced by our customers, we can further enhance brand trust and loyalty in a customer-centric way.  In working with True Fit, we’re excited to leverage their data to learn more about our shoppers’ fit preferences, allowing us to drive a virtuous circle of value for our customers.”

Jessica Arredondo Murphy, Co-Founder & COO at True Fit, commented “Princess Polly has long been a champion of inclusivity and bringing on-trend style in a sustainable way to all body types and sizes.  Adding AI fit guidance across its sizing ranges is just another way it is making its collections accessible to all of its customers, helping them get the perfect fit for their unique and personal style every time.”


RTS adds fashion luminary, CEO of MATCHESFASHION Nick Beighton, to its headline 2024 speaker line-up

The Retail Technology Show (RTS), the leading industry event that connects retail’s changemakers and leading tech innovators, has announced that Dr Nick Beighton, CEO of MATCHESFASHION and Chairman of Secret Sales, will join its headline speakers as part of its 2024 conference programme.

Taking place at London Olympia on the 24 and 25 April 2024, RTS brings the industries brightest minds to the stage and Beighton joins fellow headliners, including founder of Not On The High Street, Holly Tucker MBE, and Google DeepMind’s Dex Hunter-Torricke, who will deliver seminal sessions at the 2024 event.

Having joined MATCHESFASHION in 2022, as CEO Beighton focuses on the relationships between fashion and e-commerce using technology, product, logistics and culture to disrupt existing consumer patterns and galvanise change.  Prior to joining MATCHESFASHION, Beighton lead ASOS as its CEO between 2015 and 2021, and during his tenure he helped grow the pureplay retailers from a £178million turnover business to a £3.9billion revenue retailer with 15,000 employees.

Part of the Leadership, Economy & Workforce conference track on Day 2, Beighton will join retail influencer, Andrew Busby, on the Headline stage for a 30-minute fireside chat.

Beighton will join other fashion thought-leaders from brands including Primark, Sweaty Betty, Paul Smith, River Island and Crew Clothing across the two day conference programme.

RTS will also welcome eco-conscious affordable fashion brand Nobody’s Child’s Founder and Chairman, Andrew Xeni, who will outline how it is servicing fashion shoppers demands for greater sustainability and transparency via Digital Product Passports, while All Saint’s Chief Innovation Officer, James Reid, will outline key strategies for mobile-first apps and their role in omnichannel customer experiences.

Register for free to attend the industry’s flagship event which brings the magic of retail to life, here.


Sitoo recognised in 2024 Gartner Market Guide for Unified Commerce

Sitoo, a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers.

Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere.  Driven by the belief that shopping should be simple and seamless, Sitoo enables retailers to unify all physical stores and online sales channels in real-time and empowers store associates to deliver seamless cross-channel experiences.

This ability to unify sales channels and provide seamless shopping experiences is swiftly becoming a top priority for retailers across the globe.  According to 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers[1]: “Tier 2 Retail CIOs should consider POS unified commerce platforms to enable retailers to provide uninterrupted experiences, allowing customers to browse, transact, acquire and consume anywhere and everywhere.”

“As a result, the requirement for open architecture has rapidly emerged as a high priority for Tier 2 retailers planning new POS deployments, and has further accelerated over the past 12 months.”

“Moreover, this approach addressed the primary need for agility required in response to the ongoing disruptions in the market and rapidly changing customer expectations, and retailers’ emerging strategies for modular and composable business applications.”

As well as being recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailer, Sitoo has continued its rapid growth.  Already Sitoo works with leading European retailers including Scandinavia’s largest fashion retailer, Varner, across 1,200 stores, and UK brands including TFG London, ALDO Shoes, Nudie Jeans and Mint Velvet.  Sitoo also launched in the U.S. with fast-growth sporting goods retailer, Rally House, the first native North American brand to implement and roll-out Sitoo POS and Unified Commerce Platform across its 200 stores, and which is one of the businesses already benefiting from the approach identified in the Gartner report.

Commenting on its decision to implement Sitoo, Kristen Liebert, Vice President of Business Transformation and Treasurer at Rally House, said: “The technology we were using wasn’t growing with us and was really holding us back.  We needed a POS that was cloud-native, could scale with us, and handle the high volume we were starting to see.  We wanted technology that was omnichannel and would take us into the future – and a partner that was solution-focused.”

“With our legacy systems – because they were slow and unstable – our associates didn’t even try to get customer capture because it was one more thing that would slow down the transaction but now, with Sitoo, we’re seeing a 90% customer capture rate in many of our stores because the technology – and the way it integrates – is so seamless.”

A further recommendation within the Gartner report is that CIOs aiming for unified retail commerce should seek modular and flexible POS solutions that can deliver agile implementation.  This ensures resilience in rapidly changing environments while enabling store associates to easily access data, information and insights from various applications, including POS, through an easily navigable front-end User Interface (UI).  The report also advises that CIOs should verify the vendor’s capability to deliver cloud-native POS solutions that guarantee adequate resilience, data security and privacy through a thorough assessment of its disaster recovery features as per the report.

As a cloud-native rather than cloud-based solution, Sitoo guarantees resilience, data security, and privacy.  Recognised for its commitment to composable and open architecture, Sitoo is a certified member of the MACH Alliance, a group of independent tech companies which champion future-proof, open, best-of-breed technology ecosystems for retailers, advocating for an approach driven by Microservices, API-first, Cloud-native and Headless solutions.

Jens Levin, Sitoo co-founder and CEO, said: “Being recognised by Gartner is a valued testament to the approach we take on our mission to create positive shopping experiences every time, and everywhere.  We know flexibility is the future of retail, and it’s simply not feasible for any one vendor alone to keep pace with all the changes needed to drive long-term performance – this is only possible when powered by best-of-breed partnerships.  With the approach we take and support we offer, retailers can build their own ecosystems with these best-of-breed solutions that can effectively adapt to change.”

“We strive to give retailers the freedom they need today and the assurance they need to meet needs in the future that they don’t know about yet,” Levin added.

Access the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers here for more insight and information

[1] Gartner, Inc – “Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers” by Max Hammond. January 29, 2024.

 


Foodhub delivers +86% basket conversion uplift using MoEngage’s AI-powered customer engagement solution

Online food delivery and takeaway app, Foodhub, has improved conversions and reduced basket abandonment, partnering with MoEngage, the insights-led customer engagement platform.

Founded in 2008, Foodhub is now the UK’s third largest online food delivery service, which offers customers exclusive deals on online takeaways and food deliveries through its network of 30,000+ restaurant, takeaway and Quick Service Retail (QSR) partners.  When customers use the Foodhub app to order, they not only benefit from the exclusive deals but also enjoy lower menu prices. This means shoppers can get even more value when ordering takeaways or food deliveries, with pricing on average 20% cheaper than other food ordering platforms.  As well as seeing significant growth in the UK, Foodhub has also expanded internationally..

On a mission to connect customers with their favourite foods, customer-centricity sits at the heart of Foodhub’s brand values.  Accordingly, it wanted to build deeper levels of customer insight and personalisation to grow app usage and encourage repeat custom, while reducing customer churn.

Having selected MoEngage as its Customer Engagement Platform (CEP) in 2022, Foodhub now leverages MoEngage’s predictive AI-powered segmentation and RFM (Recency, Frequency, and Monetary) model to auto-segment customers based on their behaviours.  It then uses this segmentation to personalise promotions to individual users across SMS and in-app channels.  This not only powers conversions among active users, but it also helps Foodhub identify and re-engage lapsed customers, reducing churn, as well as deploying basket recovery re-engagement campaigns, which encourage basket abandoners to complete a purchase.

By unlocking customer insights, Foodhub has used these insights to enhance CX, which has led to a +86% increase in basket conversions.  Dynamic use of personalisation through the MoEngage CEP has led to an increase in Average Order Value (AOV), up +10%.  Foodhub has also leveraged basket recovery re-engagement campaigns to drive down basket abandonment by 38%.  Additionally, Foodhub has increased customer activation, when users move from app download to placing their first order, to +25%.

Dhananjayan Sekar, Head of Digital Marketing at Foodhub, commented: “MoEngage’s comprehensive analytics, segmentation tools, and excellent customer service have dramatically improved our top and bottom-of-funnel metrics.  We couldn’t be happier about our partnership with them.”

Jason Smith, VP of EMEA at MoEngage, commented: “As the ultimate expression of personal taste, switched-on takeaway and food delivery businesses, such as Foodhub, understand the importance of hard-baking personalisation into the buying experience.  By turning customer insight into actionable marketing engagement, and with clever application of AI and automation in its segmentation, Foodhub has created meaningful customer journeys that power performance.”

 


Pricer and PaperShell in strategic partnership to drive environmental change within the electronics sector

Pricer, a global leader of in-store automation and communication solutions, has today announced a strategic partnership with PaperShell, a high performance material innovation, in a move towards including more sustainable materials within Pricer’s Electronic Shelf Labels (ESLs).

With original research of over 1,000 shoppers by Pricer showing that despite the cost-of-living crisis, 53% of consumers and 66% of Gen Z are now sustainably minded when shopping, meeting customers’ sustained demands for ESG remains a key consideration for retailers. However, a recent study by the Chartered Institute of Procurement and Supply (CIPS) warned that rising cost bases and inflationary pressures were causing 61% of business to stall progress on their sustainability roadmaps, with 85% believing they will fail to meet ESG targets without the commitment of their suppliers.

The collaborative effort between Pricer and PaperShell signifies an increased focus on environmental circular innovation, with the ultimate goal of pioneering ESLs made of 100% bio-based material with no fossil components.

PaperShell is a new 100% fossil-free material, which is based on waste streams from the agricultural and forest industry re-engineering wood into 100% bio composites.  PaperShell’s similarity to glass fiber composites makes it the first potential bio-composite candidate to replace glass fiber material in electronics, which could reduce CO2e emissions by 98%, deliver an unprecedented reduction in toxicity and help contribute towards carbon net-zero targets.

“By joining forces with PaperShell, we are aiming at a more sustainable future, not just for Pricer, but for the entire electronics industry.  This collaboration marks the beginning of an exciting journey as we explore the possibilities of integrating new fossil-free materials into our ESLs.  Our partnership has the potential to significantly reduce our environmental footprint.  We remain dedicated to pioneering innovative, top-quality solutions that not only prioritise sustainability but also enhance the retail experience and competitive advantage for our customers”, says Chris Chalkitis, Chief Digital Officer at Pricer.

“PaperShell is founded on pushing the boundaries and mixing art, science and capital towards nature.  Creating 100% biobased materials aligned with nature and crossbreeding these with the electronic world speaks for itself.  Collaboration with a player such as Pricer that advocates the use of technology to reduce waste and build business efficiency is totally aligned with our agenda to team up with companies who are part of a transition towards a circular society”, says Anders Breitholtz, CEO at PaperShell.

Pricer will exhibiting at EuroCIS, the leading European trade fair for retail technology, taking place in Dusseldorf between 27 – 29 February 2024.  Showcasing the latest in-store automation and communication solutions that power improved bricks-and-mortar efficiencies through ESLs, as well as supporting green retailing initiatives in-store, EuroCIS visitors can find Pricer’s team of innovation experts on stand B42, Hall 10.


Not On The High Street Founder, Holly Tucker MBE, to headline at the Retail Technology Show

The Retail Technology Show (RTS), the leading industry event that connects retail’s changemakers and leading tech innovators, has announced that Holly Tucker MBE, Founder of Holly & Co and Not On The High Street, will deliver a keynote session as part of its trailblazing 2024 conference programme.

Taking place at London Olympia on the 24 and 25 April 2024, RTS is retail’s flagship event that brings the sector’s sharpest minds and leading luminaries to the stage.  Tucker will deliver a keynote session on the Headline Stage during the afternoon of Day 1, which will explore how online retailers can use innovation to scale their ecommerce brands.

Tucker will discuss best practice strategies for leveraging data from multiple sources across a business and how to use that insight to power informed decision-making and create the greatest business impact.

Drawing on her experiences from growing Not On The High Street from a start-up to the UK’s leading online platform for independent retail, as well as founding Holly & Co, an organisation that supports small businesses and entrepreneurs, Tucker will also explore which technologies present the best ROI when it comes to delivering successful and impactful data initiatives.

Matt Bradley, Event Director at the Retail Technology Show, commented:

“Retailers understand that their businesses hold a wealth of data, however the practicalities of unifying that data from disparate sources and systems can make those goldmines of insights hard to unlock, and even harder to extract value from.  As a retail leader who’s grappled with that very conundrum, and who now advises other entrepreneurs tackling similar challenges, Holly is perfectly placed to share some of her insider hacks and best-practice advice on making data work harder when growing an online business.”

AI, Data & Innovation will be one of six Conference Programme tracks which will feature at RTS 2024, and will be chaired by Customer Whisperer, Kate Hardcastle MBE, on the Headline Stage on Day 1.

Tucker will join other innovation leaders on the Headline Stage, including Dex Hunter-Torricke, who will draw from his experiences working at Google, DeepMind, Meta and SpaceX to deliver a keynote on the impact of Gen AI and how retailers can make sense of this game-changing opportunity.  His session will outline key AI lessons, real-life applications and benefits, and will unpick its potential to disrupt the industry and how retailers need to evolve their risk and compliance processes to be ready for the Gen AI revolution.

Register for free to attend the industry’s flagship event which brings the magic of retail to life, here.


Consumers call for best-before date discounts – 44% want food expiry markdowns to cut grocery bills

With retailers removing best-before dates to reduce food waste, UK consumers still want supermarkets to offer discounts on goods nearing expiry, according to the latest data from Retail Insight, the leading provider of store operations execution software.

With WRAP estimating the UK retail sector was responsible for 200,000 tonnes of food waste last year, supermarkets including Asda, Tesco, Sainsbury’s and Waitrose have already opted to remove best-before dates from fresh fruit and veg in a bid to reduce wasted food.  More recently, other grocers, including Aldi and M&S, have taken a similar course of action and removed use-by dates on fresh milk items.

Original research of over 1,000 UK shoppers by Retail Insight revealed that almost two-thirds (65%) agreed that supermarkets removing best-before dates will help reduce food waste, and 84% think retailers should still offer markdowns on fresh food that is past its best.  A further 44% of price-sensitive consumers wanted retailers to reinstate best-before dates – and their associated discounting – to make their food budgets go further.

As food prices remain high, 86% said that inflation has made them more budget-conscious, and a further 82% are trying to reduce food bills to cut their outgoings, up +16% year-on-year.  This is prompting shoppers to increasingly rely on discounted grocery goods or items nearing their best-before dates that are reduced, according to Retail Insight’s research.

Two-fifths (40%) of shoppers now tend to only buy food items that are reduced in price, with 37% buying near-expiry groceries to keep food bills down.  Meanwhile, a further 30% buy more marked-down groceries than they used to.  Shoppers are also altering their routines to make the most of marked-down goods; 44% now shop towards the end of the day when food items are more likely to be discounted.

Paul Boyle, CEO of Retail Insight, commented: “Retailers are trying to strike a balance between meeting ESG commitments around food waste, increasing sell through and maintaining customer satisfaction. By leveraging dynamic markdown capabilities, retailers can accommodate all of these needs.”

“Instead of using static markdowns, which apply binary discounts at stages leading to the end of a product’s shelf life, dynamic markdowns calculate a product’s optimal discount price, which reduces the waste bill by maximising sell-through and minimising loss, ensuring margin and demand opportunities aren’t left on the table,” he concluded.

Retail Insight’s cloud-based solution, WasteInsight, uses cognitive technology to put retailers in control of food waste through data-led, actionable insights that support their entire waste journey. As well as enabling dynamic markdowns, WasteInsight addresses expiration management, enables more efficient donations to charity partners and improves forecasting accuracy to allow retailers to sell more while wasting less.


A quarter of shoppers now only shop with retailers offering loyalty member pricing – RTS research

With supermarkets including Sainsbury’s, Morrisons, M&S and Coop following Tesco’s lead, launching discounted prices exclusively for loyalty scheme members, the popularity of these programmes has risen among price-conscious shoppers, according to the latest research from Retail Technology Show (RTS), the leading event that connects retail’s changemakers and leading tech innovators.

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system.

Original research of over 1,000 shoppers by the RTS, which takes place at London Olympia on the 24 and 25 April 2024, revealed three quarters (73%) feel loyalty prices are an effective way to encourage them to sign-up as a member.

As household budgets remain squeezed by ongoing cost-of-living pressures, over half (54%) had started shopping with a retailer because of the significant discounts offered to card holders, while a quarter (23%) now say they won’t shop with retailers not offering ‘dual-pricing’ for loyalty members.  And this adoption has seen retailer loyalty scheme sign-ups grow exponentially; since introducing ClubCard prices in 2020, for instance Tesco has grown its loyalty programme from 14million to now 21million users, while Sainsbury’s saw sign-ups of 1million new customers between the launch of NectarPrices (April, 2023) and July of last year.

Whilst being drawn in by the prospect of significant discounts, consumers remain savvy that by opting into loyalty programmes, their data will be used by retailers; three quarters (73%) felt loyalty scheme prices are an effective way of growing marketing data.  However, that didn’t stop some shoppers from trying to play the system; almost three in ten (28%) had taken a loyalty card to the checkout to get membership deals but then didn’t register the card afterwards.

Matt Bradley, Event Director at the Retail Technology Show, commented:

“Consistently our annual consumer polls show that, in general, shoppers don’t mind giving up their data, if there is a value exchange.  With many cost-of-living shoppers trying to make squeezed household budgets work harder, the prospect of immediate discounts is a tangible benefit.”

“However, shoppers are increasingly aware of just how valuable their data is to retailers.  That means, in order to keep customers satisfied that the value exchange is sufficient, retailers need to think about how they can use that data to further personalise promotions to make loyalty experiences all the more compelling,” he added.

As well as data use concerns, the impact of ‘dual pricing’ for loyalty and non-loyalty customers also hasn’t been met without debate with the Competitions and Markets Authority (CMA) starting its probe into supermarket loyalty schemes this month, which will review the practice of only offering promotional prices to members.

More than half (52%) of shoppers polled by RTS felt retailers are significantly elevating regular, non-loyalty scheme prices to make more money.  A further 49% said that by offering such significant discounts to loyalty scheme members, regular shoppers who weren’t signed up to loyalty programmes risked being ripped off.  This follows an investigation by This is Money which revealed supermarket customers who shop without a loyalty card could be paying between 23-26% more respectively on average in a typical shop.

Loyalty will once again be a key focus on the conference programme of the RTS, with publisher of Retail Technology magazine, Miya Knights, chairing the  Customer, Marketing and Loyalty track on Day 1 of the show.  Gymshark’s Chief Technology Officer, John Douglas, and Paul Smith’s Head of Retail Operations, Camellia Spaczynska, also will discuss successful strategies for leveraging customer data and personalisation to drive enhanced loyalty in a seminal panel session.

Register for free to attend the industry’s flagship event which bring s the magic of retail to life, here.


Former Confused.com exec, Andy Brockway, joins Retail Insight as new CTO

Retail Insight, the leading provider of store operations execution software, has announced the appointment of Software as a Service (SaaS) industry veteran, Andy Brockway, as its new Chief Technology Officer (CTO).  The appointment comes as part of Retail Insight’s growth plans to accelerate its product roadmap and innovation strategy for its suite of software solutions that help retailers and their CPG partners achieve the full potential of every store.

A founding member of Confused.com, Brockway played a vital role in the creation and scaling of the high-volume, innovative, and disruptive price comparison website for insurance and financial services.  Over more than two decades, Andy held various positions that helped shape the organisation’s tech landscape, which concluded with his tenure as CTO between 2017 and 2023.

As CTO of Retail Insight, Brockway will be charged with aligning the business’ technology initiatives with its overall strategy for growth and innovation.  He will also spearhead new solution development, building on Retail Insight’s tech platform, which serves over 115,000 daily users and now processes over +10% of the world’s grocery data, with more than two trillion calculations generated by its platform each week.

Paul Boyle, CEO of Retail Insight, commented:

“We know retail doesn’t stand still, and the growth in data and the appetite for insight is increasing exponentially.  Andy’s appointment is a cornerstone of our plan to drive technological innovation, scalability, and product excellence.  His input and ownership of our strategic vision will ensure the alignment of technology with our business goals, fostering competitive advantage, industry-leading customer satisfaction and huge returns for our clients.”

Andy Brockway, CTO at Retail Insight, added: “Joining Retail Insight marks a thrilling chapter in my career where I aim to blend my passion for tech innovation with the dynamic world of retail. I’m eager to contribute to a great team who are committed to revolutionising the retail landscape and pushing the boundaries of what’s possible in retail technology.”

Brockway’s appointment is the latest in a series of strategic senior global hires, which will underpin and accelerate Retail Insight’s ambitious growth trajectory in key international retail markets in North America and Europe.  In 2023, for example, it announced the appointment of grocery retail technology expert, Florian Strecker, as Vice President for DACH, as well as Fabien Thomas as Sales Director for France.  Looking ahead to 2024, Retail Insight is looking to double headcount globally, as well as opening new offices in Dusseldorf, Maastricht, Paris and Dubai.


Upmarket Italian deli, Prezzemolo & Vitale, rolls out Pricer’s in-store automation solution

Leading high-end Italian delicatessen brand, Prezzemolo & Vitale (P&V), has selected Pricer, the leading solution for digitally connected stores and the world’s most trusted electronic shelf label (ESL) vendor, as its provider of in-store automation and communication solution based on ESLs, rolling out digital shelf labels in all its London stores.

Founded in Palermo, Sicily, P&V is now a third-generation family-owned premium deli, which specialises in high-quality, artisan Italian produce sold through its modern estate of grocery stores. With 10 stores in Palermo, P&V sought to expand into the UK market, showcasing and celebrating the culture of Italy and Sicily through its food and wine produce.

It launched its first UK store on London’s Kings Road, Chelsea, in 2017, and has since opened three further delicatessens in chic London boroughs, including Notting Hill and Wimbledon, as well as London’s food mecca, Borough Market. Each week, it imports the finest produce from Italy, from seasonal fruit and vegetables, to charcuterie, cheeses, pasta and wine, as well as offering dining-in experiences, which feature Italian ingredients sold in the deli, in its in-store cafés. It plans to open a further two stores in Kensington and Clapham Junction later this year.

P&V was already using ESLs within its Palermo store network and wanted to bring digital shelf-edge experiences to its upmarket London delis. This would not only keep the look and feel of its stores sleek and modern, but also help P&V deliver real-time automated pricing updates across its 2,500 SKUs in-store and improved replenishment and restocking efficiencies, freeing up its staff to focus on customer service delivery.

Having conducted a full assessment of the ESL market, P&V chose to partner with Pricer due to its reputation as a market leader as well as the high quality nature of its solution, which matched both the premium aesthetics of the P&V stores, while also delivering the digital capabilities P&V wanted to build into its store operations.

Working closely with P&V’s Italian IT team, Pricer rolled out the latest 4 colour ESLs into its Wimbledon store in September 2023, quickly followed in October by its Borough Market and Chelsea delis and in early December for its Notting Hill establishment.

With Pricer’s ESLs and Plaza Store Manager cloud-based solution implemented in all of P&V’s London stores, the upmarket deli brand is now able to update pricing and promotions in real-time, helping it ensure accurate pricing at the shelf edge. It also has delivered labour hours savings, ensuring store associates can focus time on serving customers or tasks that improve customer experiences in-store. Additionally, Pricer’s solution has also helped improve store operational efficiencies for replenishment, leveraging Pricer’s Flash capabilities, which uses a flashing light on the labels to alert store associates to items that require restocking, helping to reduce shelf gaps.

Salvatore Prezzemollo, Chief Operating Officer at P&V, commented:

“As the saying goes, ‘retail is detail’ and Pricer is helping us to ensure our pricing and store operations can run effectively with the attention to detail and customer service we want to be able to offer to our customers. The Pricer team worked seamlessly with our IT staff in Italy, quickly and efficiently rolling out the ESLs in-store, whilst also affording us the flexibility to add some custom integrations so the solution fits our business needs perfectly.”

Peter Ward, UK & Ireland Country Manager at Pricer, commented: “The P&V brand celebrates the very best of Italian and Sicilian culture through the highest quality produce, delivered in its sleek and modern delis. The digital shelf-edge capabilities have helped drive improved store operational efficiencies meaning it can go even further in delivering high-touch, premium shopping experiences to its discerning customer base.”


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