Latest events & articles

Editorial

Brands can't revive without end to end investment

At the risk of being called a coffin chaser, it is just too tempting not to point that the many brands that have fallen prey to the meltdown in retail may see a revival in their fortunes now that so many have gone into administration with their retailer owners. Most recently, this is the partial […]

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Retailers braced for festive shopping frenzy

The closure of non-essential retail during the second lockdown will see twice as many consumers surge on to the High Street in a ‘three-week festive shopping frenzy’ in December, the latest ShopperTrak data from Sensormatic Solutions, reveals. Original research of over 1,000 UK shoppers by Sensormatic revealed that 45% of consumers had already started Christmas shopping […]

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Counting the cost of poor online experiences in peak

With retailers’ online sales expected to boom over a fully digital Black Friday, poor online experiences could cost retailers 1.3bn in lost sales opportunities, the latest data from thinkTribe, a leading web performance and testing service provider, warns. With the UK’s second lockdown, which sees non-essential retail stores closed until 2nd December, online sales over […]

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Editorial

Christmas ads betray a lack of awareness of the public mood

Once upon a time, when it was the right thing to do to make all Christmas ads sentimental, it was just a question of deciding which one was the cutest; there was no science involved in determining their commercial value, because you can’t measure cute. Or maybe you can; measuring the volume of the Aaaah? […]

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Editorial

Brands are often better off in the hands of mass marketers

The press is making a big deal about the claim that Mike Ashley’s Frasers Group has been “frozen out” of the auction to acquire brands from the recently collapsed Edinburgh Woollen Mill Group. It is the Sunday Telegraph on November 8 that says this but business news in any Sunday newspaper has always a bit suspect as most people […]

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Checking in – the hospitality trends powering the industry’s covid-19 recovery

  Like non-essential retail, hotels and hospitality venues have had to close once more during the second national lockdown in England.  But before the lockdown, many were already at the forefront of pivoting their business models. This not only helped support their communities during the first wave, with many opening up their rooms to exhausted […]

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Revionics – Pricing Strategies To Create Loyalty & Profitability

Retailers are at war to win market share and protect margins.  But are they properly equipped for the fight? In response to digital disruption, aggressive competition, and price aware shoppers, Revionics’, an Aptos Company‘s latest report helps retailers to improve their competitive position. Introducing the concept of demand sensing across the product life cycle, the report […]

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Wunderkind, formerly BounceX – How Winning Marketers Maximise SMS Performance

Email has historically been the primary owned-channel for retail. This is because brands who did attempt SMS years ago didn’t have the ubiquity of internet enabled smartphones. They were doomed to fail on the channel. However, the cautionary tale of SMS marketing is a thing of the past as user behaviour has officially caught up. […]

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Editorial

When it’s gone, it’s gone

A few journalists have been pointing out recently that, once stores disappear, they don’t come back. They bemoan the permanent loss of the things that makes stores special, which really don’t need pointing out given that we all shop and know the difference between being in a store and being on line. They have a […]

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