Latest events & articles
Leading retailers & brands announced to speak at AxoniCom LIVE
Axonify, the modern training and communication solution for frontline associates, has announced the latest speaker line-up for its annual conference, AxoniCom LIVE, which sees current and former executives from Foot Locker, Disney, Accor Hotels and Walmart discuss the future of the retail workforce. The two-day digital event, which is dedicated to empowering the frontline, will […]
Matches Fashion tops list of omnichannel marketing performance
The UK leads the way in omnichannel marketing, with UK retailers scoring 31% against key success metrics compared to the global benchmark of just 18%, according to data from dotdigital, the leading omnichannel marketing automation platform. However, despite these advances, retailers and brands are still missing out on opportunities to optimise their ecommerce operations, meaning […]
The key to peak performance is being able to understand and react appropriately to customer behaviour onsite. The best way to prepare for the last quarter peak is to learn from another completely unexpected peak that was forced on retailers during the pandemic. While some online businesses experienced a boom, most did not. And they’re […]
Any mid market clothing retailer could benefit from having Ray Kelvin at the helm, which is to say it’s good news for Ted Baker that its founder will be back at board level, although not actually on it; (he was invited back by non-executive director and corporate financial adviser Colin La Fontaine Jackson, who now […]
Richard Hyman, certainly the wisest of the retail analysts, said in his most recent blog that retail is not making the fundamental changes it will need to survive. https://www.thoughtprovokingconsulting.co.uk/post/restructuring-buying-time-not-a-winning-ticket Certainly, watching some well known brands scramble for a CVA in order to protect a core of stores is unedifying when the details do not reveal […]
Is the UK ready for the new M&S
We’ve all got used to Marks & Spencer talking about transformation, even in the days of Stuart Rose, who delivered profit but very little change in terms that we now understand it. Ten years later, after six years of Marc Bolland and nearly four of Steve Rowe, it is clear that real change may be […]
Burberry and Tencent blur the lines between on and off line
The difference between a physical and a digital store is narrowing, particularly in the minds of younger shoppers for whom a store is any channel they can buy through. Recognising this, Burberry and WeChat owner, Tencent are trying something new that they refer to as a luxury concept store using social media interactions. The social […]
Barbour grows online community with on-site identification
Barbour, the luxury and heritage fashion brand, has boosted onsite identification to grow eCommerce revenues—thanks to a solution from Wunderkind (formerly BounceX), the leading behavioural marketing technology provider. Established in South Shields in 1894, Barbour, best known for its iconic wax jackets and stylish outerwear and beloved by celebrities from Alexa Chung to Kate Middleton, […]
Retail’s recovery relies on a resilient frontline
If retail businesses are going to survive and thrive in retail’s “new normal”, empowerment and career development of frontline staff must be at the heart of their recovery roadmap, according to the latest report ‘Building a resilient workforce for the retail revival’ from Axonify, the modern learning and communication solution for frontline retail associates. With […]