Latest events & articles
Urban fashion brand rag & bone on its latest personalisation strategy
Luxury urban clothing brand, rag & bone, has boosted onsite identification to improve targeting and drive revenues with a solution from BounceX (soon to be Wunderkind), the leading behavioural marketing technology provider. Founded in 2002, the New York-based luxury fashion brand quickly became synonymous with British heritage style that combines directional, modern design. Now, its […]
How deep is your customer view?
In our latest podcast, we speak to Rhonda Textor, director of data science for True Fit If we are selling clothes and shoes to consumers, we like to claim we know a lot about them so we can offer them just the right products based on their preferences. But just how deep does that insight […]
Know your competition JCPenney
Know your customer has been the mantra in retail for 10 or more years and this has been the focus for many a successful retailer, particularly those able to exploit the rich data they receive for free from online customers. But for a retailer that thinks more in stores rather than customers, it comes as […]
Social distancing tech helping retailers reopen stores and warehouses
Here’s a round-up of technology solutions being launched in our sector to help retailers trade safely, in line with ongoing guidance about social distancing in stores and warehouses.
VibePay makes payments ‘social’ so how can ecommerce brands benefit?
VibePay claims it can help ecommerce retailers get closer to their Gen Z customers through secure ‘social payments’. We spoke to Kieran Bamber, Head of commercial partnerships at VibePay, to find out more.
Some retailers in the crisis are having a resurgence, others are staring into the abyss. How will they all fare after life returns to a kind of normal?
L’Oréal and NYX Cosmetics team with TikTok for quarantine-driven social gifting push
Chinese social channel TikTok is working with beauty brands to grow the practice of ‘social gifting’ beyond China, where it is a well-developed feature of social commerce.
Sonos hits the right notes with new ecommerce solution
Luxury smart speaker company, Sonos, has improved audience targeting efforts and onsite revenue capture with a solution from BounceX, the leading behavioural marketing technology provider. Sonos was founded in August 2002 from the desire to create a wireless audio service. The vision was simple: help music lovers play any song anywhere in their homes. Its […]
Bryan Roberts didn’t plan to end up working for Tesco but now finds he has a perspective on the current crisis that few can boast; After 20 years as a retail analyst, a role he hopes to return to soon, he is working alongside teams on the shop floor, some of whom are Tesco lifers. […]