Latest events & articles

The figures on unemployment are as mad as the crisis itself

If an estimated 6m small businesses in the UK supporting 16.6m jobs are in a financially precarious position as a result of the pandemic, according to King’s business school, then that means unemployment could reach over 50%, a level not seen even in the darkest days of the 1930s in the heavily industrialised north of England. Lost […]

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Tribe x Validify – Tackling the Twin Peaks

Peak trading has always been important for retailers, with many generating 50-60% of their revenues for the entire year in just one single Golden Quarter. But the pressure to perform in peak 2020 has been magnified by the pandemic, as many try to make up for ground from lost lockdown sales. Getting Christmas right this […]

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UK retailers failing to convert one-time buyers into loyal customers

UK brands and retailers are failing to covert one-time buyers, some pushed online for the first time during lockdown, into frequent purchasers through a lack of loyalty programmes and personalised content, according to data from dotdigital, the leading omnichannel marketing automation platform. Original research in the Hitting the Mark report, which benchmarks the digital marketing […]

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Guest post – Expecting the unexpected: Five ways retailers can prepare for peak

With what’s set to be a very unpredictable and uncertain peak trading for retailers, the Retail Connections team caught up with Deri Jones, CEO of ThinkTribe on how brands and retailers can ready themselves for peak, what’s needed to plan for the unexpected, and the opportunity behind unplanned demand.  Here’s what he had to say: […]

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Revealed – The busiest shopping days of Christmas 2020

Sensormatic Solutions has released the annual ShopperTrak predictions of the top five busiest UK shopper traffic days for peak trading 2020. Based on its footfall index, which captures 40 billion shopper visits each year, Sensormatic’s data has revealed that discounting shopping days will be key in driving shoppers to the High Street, with sales events driving […]

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Boden fashions rise in revenues with data-driven digital transformation

Online fashion retailer, Boden, has seen a 5.1% lift to incremental revenue during Q1 2020, plus a conversion rate increase of 2.6x from shoppers using True Fit, the leading personalisation platform for apparel and footwear retailers, on their site. The retailer also reported a 56.6% jump in order rates, a 12% increase to average order value (AOV) and […]

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Retail’s covid response: 66% of supermarket workers say businesses now better placed to deal with second wave

Retailers’ efforts to keep employees and customers safe during the covid-19 pandemic have been recognised by frontline retail workers, the latest research from Axonify, the modern training and communication solution for frontline associates, reveals. Original research of over 2,000 frontline workers in its ‘The State of Frontline Employee Training 2020’ report revealed that 71% of […]

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Luggage brand Samsonite powers up personalisation to unlock conversions as UK turns to staycations

Luggage manufacturer and retailer, Samsonite, has partnered with Wunderkind (formerly BounceX), the leading behavioural marketing technology provider, to improve on-site experiences and increase digital revenues. Founded in 1910, Samsonite has been manufacturing premium quality luggage and durable bags to meet the needs of travellers and commuters.  Its commitment to innovation has seen the luggage brand lead the industry […]

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Axonify: The State of Frontline Employee Training 2020

A lack of training has left frontline retail associates underprepared to perform during the pandemic, research from the latest report from Axonify, the modern training and communication solution for frontline associates, has revealed. Original research of over 2,000 frontline workers in its ‘The State of Frontline Employee Training 2020’ report showed that while 87% of UK retail store […]

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