Latest events & articles

Fem-tech brand, Elvie, builds DTC performance, optimising and growing its owned channels with Wunderkind

Innovative fem-tech brand, Elvie, has partnered with Wunderkind, the leading performance marketing solution that scales one-to-one messages for retailers, to drive revenue and customer loyalty, while growing its first-party database. Founded in the UK in 2013, Elvie has been at the forefront of revolutionising the fem-tech sector.  With women at the centre of Elvie’s mission, […]

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Insight

Selling technology to retailers – marketing in 2024

The basics still apply, now more than ever Retailers are not the easiest people to sell to, but you already knew that.  What you want to know is, is there something I don’t know about marketing to them that could make the difference in 2024?  The answer I’m afraid is ‘no’, but there is a […]

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ESW Named As Shopware Gold Technology Partner

Global direct-to-consumer (DTC) ecommerce leader, ESW, today announces its official technology partnership with Shopware, a leading open source ecommerce platform, enabling Shopware’s retailer ecosystem to rapidly activate DTC and cross-border commerce experiences in more than 200 global markets. The partnership gives ecommerce brands built on Shopware access to ESW’s suite of solutions to enable all […]

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Brand-owned post-purchase delivery updates key for trust and conversions, data from Scurri and IMRG reveals

Two-thirds (59%) of customers have more confidence in the reliability of post-purchase delivery updates sent directly from a retailer or brand than a delivery partner – highlighting the importance of owning real-time post-purchase information and communication to improve customer loyalty, according to the latest data. Original research of 1,000 UK consumers in the Last Mile […]

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Pricer appoints former Clear Channel exec as Chief Product Officer

Pricer, the leading solution for digitally connected stores and the world’s most trusted electronic shelf label (ESL) vendor, has today announced the appointment of Finn Wikander as its Chief Product Officer. With over a decade of experience leading the product and go-to-market strategy for out-of-home media company, Clear Channel Scandinavia, where he held the role […]

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Retail Technology Show 2024 opens for registration

Registration for the Retail Technology Show (RTS), the leading event that connects the industry’s changemakers and brings together Europe’s most forward-thinking retailers and leading tech innovators, is now open. Having increased senior retail visitor numbers by 45% year-on-year in 2023 with almost 10,000 industry decision-makers attending RTS last year, the Retail Technology Show will be […]

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A ‘new era’ of shopper engagement: how can brands get ahead of the customer engagement curve to retain shoppers and build loyalty?

With the rise of new technologies and advances in innovation accelerated by fast-evolving customer expectations, how has engagement changed, and what can brands do to keep up?   We heard from customer engagement leaders, including Travelodge, Pooch and Mutt, Oswald by Unilever and Lounge at MoEngage’s #GROWTH Summit in London.  They discussed the significant shifts in […]

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Black Friday weekend delivers a +14.96% revenue boost for online retailers, Wunderkind’s data shows

Black Friday weekend saw online retail revenues boosted by almost +15% year-on-year as shoppers headed online to bag bargains, with eCommerce revenues on Black Friday itself doubling compared to the week before, according to the latest data from Wunderkind, the performance marketing solution that scales one-to-one messages for retailers. Original data from Wunderkind’s Marketing Pulse, […]

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News

Black Friday boosts weekly footfall by +52.4%, Sensormatic Solutions’ data shows

Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today shared its initial shopper traffic data from UK retail stores and shopping centers on Black Friday. The brand’s analytics revealed that shopper visits decreased by -3.1% this Black Friday, 24 November, compared to 2022, as shoppers shifted Black Friday spend to earlier discounting […]

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