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SPOKE London drives 6% revenue uplift with Wunderkind’s personalisation

SPOKE London, the custom-fit menswear brand, has grown its digital revenues by 6% partnering with Wunderkind, the leading performance marketing engine that powers personalisation at scale. Since launching in 2014, SPOKE has gone from niche retailer to market leader, combining bespoke tailoring with ready-to-wear to offer customised style, fit and real craftsmanship but without the […]

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The Very Group to enhance CX partnering with Akeneo

The Very Group, which operates digital retailer Very, has announced a new partnership with leading global product experience management (PXM) vendor Akeneo, as part of an ongoing tech transformation to optimise customer experience and modernise its tech stack. Using Akeneo’s PXM platform, Very will provide customers with rich product information – such as digital media, technical specifications and […]

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Editorial

Will retailers rein back their tech spending?

The short answer, thanks in greater part to RSR Research in the US, is no. https://www.rsrresearch.com/research/retailers-are-worried-should-tech-solutions-providers-be The reasons given are simple : retail has changed and the consumer has changed so the tech that many retailers currently have will simply not serve them any longer. In short, unless they continue to adopt technologies that enable […]

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Retailers’ cross channel engagement isn’t meeting shoppers’ personalisation demands

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage, revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands. Original research of 1,000 shoppers by MoEngage in its latest Personalisation Pulse report shows that over a quarter (28%) of consumers received irrelevant, […]

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Cost-of-living hit consumers opt for more considered fashion buying

The cost-of-living crisis is prompting less frequent, but more considered fashion purchasing behaviours amongst shoppers according to True Fit, the leading platform for apparel and footwear retailers to optimise size and fit guidance and drive confidence and loyalty for digital shoppers. Trends from True Fit’s Fashion Genome, the world’s largest connected data set for fashion, which analyses insights […]

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Consumer trends

Brands and own label battle it out over Tibbles the cat

Much has been made of the growth in own and private label sales. I’m combining them because they are both about supermarket profits and both are a threat to brands, although there are instances where both can co-exist on the shelf and thrive together. According to ingredients supplier Kerry and NielsenIQ quoted in Grocery Dive, […]

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Consumer trends

When research becomes a distraction

Research that underplays the importance of price and overplays the value of value, is not helpful, even thought it always generates a headline. Consumers do indeed want more than just low prices when they shop, but I can confidently bet that research into what consumers say they want and what they actually do will always […]

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Editorial

Nostalgia ain’t what it used to be *

Brands will need refreshing much more often if they are to thrive or even survive. Cath Kidston owner Baring Private Equity Asia is selling the business, after it went into administration in 2020, and after a pre-pack insolvency deal failed to turn things around. The loss of Chinese visitors to the UK cannot have helped […]

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Digital workplaces help retail frontline look beyond the “Big Quit”

YOOBIC, the digital workplace leader, today announced the publication of the 2022 State of the Frontline Employee Experience survey — a major global report offering unique insights into the challenges facing retail and hospitality workers and their employers in an era of COVID-19, labour shortages, supply chain disruptions, and economic uncertainty. Drawing on input from 1400 […]

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