ADvendio, the leading retail media omnichannel advertising solution, will showcase its technology that enables retailers to build, manage and optimise their Retail Media Networks at the Retail Technology Show, taking place on 26 & 27 April at London’s Olympia.
Exhibiting on stand #5F4 at the Retail Technology Show, the flagship event for retail, ADvendio will showcase its Retail Media Networks solution. The only solution built on and powered by Salesforce that brings media selling and buying capabilities together on one unified platform, helping retailers tap the sizeable revenue opportunities presented by Retail Media Networks.
Already tipped as creating the third – and biggest – new wave of digital advertising, Retail Media Networks are set to become a $45 billion market this year and are expected to continue to grow by an estimated further $10 billion in 2024, according to analyst Insider Intelligence. They are disrupting how retailers monetise their 1st party data and owned audiences by opening up advertising infrastructures via their sales channels, from websites to marketplaces and apps to store networks, as promotional platforms to 3rd party brands, advertisers and publishers.
ADvendio’s solution enables retailers and brands to grow their Retail Media Network capabilities and unlock new revenue streams by monetising 1st party data and owned audiences.
Already working with retailers including Ahold Delhaize, Albertsons, ULTA Beauty and Groupon, ADvendio offers media buying and selling holistically on one platform. This allows retailers to enhance advertising effectiveness, allowing retailers to efficiently manage all advertising, media buying, and selling – from order to invoice – with its Salesforce-powered ad management software. By unifying 3rd party advertising platforms on one central hub, retailers benefit from a 360—degree view of their revenue streams, creating greater transparency on ad performance, ROAS and sales attribution across channels to continually enhance and optimise performance.
While the solution is Salesforce-native, its composable, open APIs allow it to easily integrate into retailers’ existing tech stack and architecture, data platforms and ad tech systems delivering speed to market – typical integrations from pilot to go live take as little as 4 – 6 months – as well as the agility needed to start delivering ROI quickly. It also has out-of-the-box partner integrations, including Google Ad Manager, Facebook, SAP, Slack and other ERPs. ADvendio also helps retailers unlock ad revenues from their bricks-and-mortar store estate – hotly tipped as the keystone in the next phase of the Retail Media Network wave – thanks to integrations with digital signage technology partners, as well as screen management software providers.
Bernd Bube, Founder and CEO of ADvendio, commented: “The Retail Media Network wave shows no signs of slowing. Not just representing a sizable revenue opportunity, Retail Media Networks are changing the role of the retailer. No longer solely purveyors of goods and services, retailers are now becoming media powerhouses, offering opportunities for advertisers and 3rd party brands to reach and influence highly-engaged and conversion-ready consumers. We look forward to exhibiting at the Retail Technology Show – as the flagship event for retail, it seems the perfect platform for us to showcase how our solution can power new Retail Media Network opportunities for retailers.”
Matt Bradley, Event Director of the Retail Technology Show, commented: “Innovation isn’t just driven by technology – it’s a mindset. And that’s what makes it crucial in keeping retail businesses relevant, successful and profitable in the long-term, which is why we’re thrilled to have so many innovators join us at the Retail Technology Show. Retail Media Networks represent a huge opportunity for retailers to monetise their data and redefine their business operations to drive revenue whilst also getting closer to shoppers, so we’re thrilled to have this championed alongside the full spectrum of tech that will help retailers revolutionise and future-proof their businesses at this year’s event.”
To explore how to power Retail Media Network capabilities, book an appointment or demo with the ADvendio team on stand #5F4 at the Retail Technology Show by registering here or download ADvendio’s latest whitepaper ‘Where the Retail Media opportunities lie in 2023’.