Akeneo launches Akeneo Product Cloud to reshape PIM category

Akeneo, the global leader in product information management (PIM) and product experience management (PXM), introduced Akeneo Product Cloud at the first ever Unlock Boston conference.  Already a market leader with its modern PIM offering, Akeneo Product Cloud will become the blueprint for c-suite leaders to consolidate, better orchestrate and optimise all of the components that go into creating a bold, compelling product story across any customer moment.

Following the promise announced after its Series D investment, Akeneo Product Cloud represents the first step toward disrupting the PIM market category.  Akeneo Product Cloud is a ground-breaking, composable solution that will enable commerce businesses to support the delivery of world-class product experiences.

“Our customers have been extremely successful in crafting product experiences that delight customers by leveraging our modern PIM solution. In partnering with them, we discovered that there is so much more to providing up-to-the-microsecond, fully enriched product experiences that do not necessarily fit neatly inside of a modern PIM,” said Kristin Naragon, VP of Global Marketing & Strategy at Akeneo.

“Outside of the PIM, our customers have many siloed and redundant technologies to manage and activate the entire product record, with complex and expensive custom integrations, multiple stakeholders and manual workarounds.  This is why we are bringing the Akeneo Product Cloud to market.  Our vision is to provide one composable place where the C-suite manages product experiences, similar to how they manage customer and employee experiences,” she continued.

“We have heard from our customers about the chaos of managing all the different elements that make up the story of their products.  The internal processes and technology integrations to activate that story across all the channels that their customers expect them to be on can be just chaotic.  That chaos can lead to poor experiences for consumers that can negatively impact a business’s bottom line”, said Fred de Gombert, CEO and co-founder of Akeneo.

“After a customer has a negative shopping experience, it can be very difficult to re-engage with them and, in many cases, they are lost permanently,” said Mark Smith, CEO and Chief Research Officer at Ventana Research.  “Our research has shown that businesses who take an omnichannel approach to activating their entire set of product information are the ones who will see long-term revenue growth.  We are excited about  Akeneo’s vision for Akeneo Product Cloud and believe this is what it will take to deliver world-class product experiences.”

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