The retail group Carrefour has renewed its trust in Pricer as its exclusive supplier of electronic shelf label (ESL) solutions for three years.

The agreement covers new installations and replacement to optimise their store automation and communication solution.  The agreement with Carrefour, Pricer’s customer since 20 years and one of Europe’s largest retailers, contains no commitments with regard to volumes or amounts.

“Due to their outstanding service, we have selected Pricer as our partner for the next three years for Carrefour in France, Spain, Belgium, Italy, Romania and Poland.  This new step of collaboration will improve our business through the latest generation of ESL features, central for critical areas like pricing, promo, automation or retail media”, said Miguel Angel Gonzalez Gisbert, Global CTDO & digital transformation at Carrefour.

“We have a very long partnership with Carrefour, writing history together.  This renewed trust from Carrefour is proof of our strategic cooperation and their confidence, both in our solution today and moving forward, and in the whole Pricer team that I know works in very close cooperation with Carrefour to offer the best value and service.  This is also an important step in reaching our vision of becoming retail’s first choice in shelf edge automation and communication”, said Magnus Larsson, President and CEO at Pricer.