Chris Field talks to Acxiom about successful customer experience.
What do retailers need to do to adopt a successful customer experience?
Chris Field, editor of Retail Connections, recently spoke alongside Lisa Andreou, sales director at data experts Acxiom, in a series of three vodcasts discussing what retailers need to be doing to adopt a successful customer experience, how data-driven marketing enables good customer experience and how to connect offline and in-store experiences.
Are retailers using data in a smart way?
Are retailers just collecting data instead of using it? Watch how retailers’ data can deliver better customer experience in-store and online:
Watch the first Vodcast here: https://www.acxiom.co.uk/resources/vodcast-1-3-what-retailers-need-to-do-to-adopt-a-successful-customer-experience/
How data-driven marketing enables good customer experience
Want to run partner marketing between a vendor and retailer?
During the second instalment in their three-part vodcast series, Chris and Lisa explore Acxiom’s leading product, which enables partner marketing without having to share data. This instalment also explains how companies offering rent-able products can harvest precise views of their customers.
Watch the second Vodcast here: https://www.acxiom.co.uk/resources/vodcast-2-3-how-data-driven-marketing-enables-good-customer-experience/
Innovators and connecting online and in-store experiences.
“Retailers need to fully maximise the data that they already have…”
Complete the trilogy and watch the third vodcast here: https://www.acxiom.co.uk/resources/vodcast-3-3-connecting-offline-and-in-store-experiences/
Are customers really worried about the level of personal data retailers collect, or do they actually want retailers to know them even better?
In the third and final instalment, Chris and Lisa discuss how retailers can deliver a better customer service by optimising the data they already have.
Find out more about Acxiom and how they can help you optimise your customers data. Visit their website here+