Fully participating in the race to remove cashiers and traditional EPoS from stores, Co-op has just extended its mobile payment app trial. This has been launched into 30 Co-op food stores in England, Scotland and Wales this August.
It allows customers to scan products on their own smartphone as they shop, with the amount spent deducted from their Apple Pay or Google Pay accounts with a touch of a button at the end of their shop. There is no need to visit a till.
Pushing ahead with pay-in-aisle
The Co-op has extended its pay-in-aisle trial after first unveiling the in-store technology in early 2018. “Currently the technology sits alongside existing payment methods – including cashiers and self-scan tills – to provide added choice, speed, ease and convenience, especially at busier times,” says the Co-op in a statement.
The app also integrates the benefits of Co-op Membership – where Members receive a 5% reward on the purchase of own brand products, and the Co-op donates a further 1% to local causes.
Cash playing a lesser role
Mark Pettigrew, Director of Retail Support, Co-op food, comments: “Technology is bringing unprecedented levels of change to retailing, with speed and ease key drivers for time-pressed consumers. We know that people adopt technology at different speeds, and while cash is here to stay it is clear that it is increasingly playing a lesser role in society. Retailers need to adapt and be agile, and this App builds added choice and convenience into the retail experience for our members and customers, while appealing to new shoppers.
Shopping more quickly
“People lead busy lives and, shoppers value their time. Whether it’s a train to catch or on the school run this technology cuts queues and saves time. It can give our stores increased opportunity to replenish stock and increase product availability so we are at our best even at our busiest times, and enables customers to complete their shopping quickly and get on with the rest of their day and what matters most to them.”
The retailer uses ACI Worldwide’s Universal Payments (UP) Merchant Payments solution for its card processing operations and to secure payment data through Point-2-Point Encryption (P2PE).