Collaboration, inspiration, transformation: Themes at this year’s Future Stores Europe

Retail has been transforming for over two decades now, but we’ve still got a lot to learn about the future of stores. Omnichannel has yet to be fully mastered, and more recently the pressure to carry out business sustainably has presented enormous new challenges.

That’s why events such as WBR’s Future Stores Europe conference attract such large, eager crowds. Attendees from the retail sector want to take home genuine insights into how to adapt to change, retain their evolving customer base and thrive.

Future Stores Europe 2020 is taking place on 19th and 20th May at The Tower Hotel, London, and will focus on these three central themes: Collaboration, inspiration and transformation. Retailers including John Lewis, Rituals, Burberry, The White Company, Selfridges, Ikea, Lego, Uniqlo and H&M will share learnings and ideas about unlocking the potential of brick and mortar retail.

’Future Stores Europe is a highly valuable event for those leading or implementing their brand’s in-store strategy’’

Giovanni Flore, Digital Signage Project Manager, Benetton Group

Top retail speakers for 2020

Taking to the stage will be a steady stream of experts. As a media partner with WRB, the Retail Connections team is particularly keen to catch the following fascinating sessions:

Embracing the concept of flexible retail, Jochen Schmidt, Swarovski

Hear how physical retail spaces are being disrupted by customer expectations and what it means to constantly evolve your offering.



Creating the new retail concepts to map the customer journey, Oliver Fehl, Adidas

Oliver will share his insights on how to implement new and exciting store concepts that drive greater customer brand loyalty.



Innovating experience to exceed customer expectations, Andrea Picchi, River island

Andrea will share how to innovate your retail experience design to meet and exceed your customer expectations at every step of their shopping journey.



Personalising online and offline channels to boost engagement, Phil Scully, Costa Coffee

Phil will explain how to achieve an elevated form of personalisation and what steps need to be taken to truly understand your customers.


If you’d like to hear these transformation leaders discussing their current challenges and future goals, sign up for Future Stores today.
Here’s the full agenda.



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