Cotswold Outdoor owner, O&CC, boosts customer experience with digital solution from Pricer

As the first UK clothing and activewear retailer to deploy Electronic Shelf Labels (ESLs) from Pricer, O&CC, which owns brands including Cotswold Outdoor, Snow+Rock and Runners Need, plans to complete a full chain rollout of the cloud-based platform Pricer Plaza and digital labels with a customised solution for this high-end retail group.

As the largest outdoor, run and snow sports retailer in the UK, Outdoor and Cycle Concepts Ltd (O&CC), puts customer service at the forefront of its retail offer.

To improve efficiency in its stores and free up time for store employees to focus on serving customers, a digital solution for in-store automation and communication from Pricer will be installed in all 78 stores by the end of May 2024.

After a successful pilot installation in the new Cotswold Outdoor store in Milton Keynes with the cloud-based platform Pricer Plaza and customised ESLs, and five more stores installed during Autumn 2023, O&CC will move forward with installation of Pricer’s solution across its store estate.

In addition to real-time price adjustment capabilities across its full chain of stores, O&CC is looking at the possibilities of using the solution to deliver more efficient picking of online orders for its Click & Collect service, as well as enhanced replenishment which will ensure all products are available on the shelves at all times, reducing shelf gaps and out of stocks.

Chris Jones, Strategic Operations Director at O&CC, commented: “Our mission is to inspire and support customers to get outside.  As well as offering the best brands and products, we provide exceptional in-store services, like 3D foot scanning, outdoor footwear and pack fitting, running gait analysis and ski boot fitting.  Installing a digital in-store pricing solution from Pricer will drive efficiency, improve sustainability, and ultimately enable our in-store teams to dedicate more time to serving our customers.  We’re delighted to be in partnership with Pricer to help achieve this ambition during 2024 and beyond.”

Peter Ward, Country Manager for UK & Ireland at Pricer, added: “We are delighted to welcome this high-end retail group as a new customer and that, together, we have developed a customised label to fit the needs of its clothing department, with individual ESLs on each garment.  It is also a strategic decision that O&CC has taken to invest in business-critical in-store technology that enhances efficiency, which is especially important in times with high inflation and rising labour costs.”

Join Retail Connections

Register here

Related insights

Consumers call for best-before date discounts – 44% want food expiry markdowns to cut grocery bills

A quarter of shoppers now only shop with retailers offering loyalty member pricing – RTS research

Former Confused.com exec, Andy Brockway, joins Retail Insight as new CTO

Upmarket Italian deli, Prezzemolo & Vitale, rolls out Pricer’s in-store automation solution

UAE, Australia, South Africa, India and Spain lead global demand for UK brands, ESW data reveals

AI chatbots prove ‘most disruptive’ automated experience for UK shoppers

Join Retail Connections

Get the latest industry views and exclusive member offers sent direct to your mailbox.