ESW, the global direct-to-consumer (DTC) ecommerce company, and DPD, the leading UK parcel delivery brand, today jointly announced a strategic partnership which enables DPD’s retail customers in Great Britain to accelerate their DTC expansion to reach global consumers in more than 200 countries.

This alliance gives DPD’s UK customers the ability to access ESW’s one-stop solution providing technology and deep localisation expertise through a capital-light approach – alleviating the friction that often impedes brands and retailers from selling directly to international consumers cross-border.

The partnership with DPD expands ESW’s UK market share and will see it supporting the delivery leader’s extensive network of top-tier retail and brand customers.

ESW’s Global Voices research of more than 16,000 consumers across sixteen countries, reveals a diverse map of demand for UK products in contrast to ongoing low consumer confidence in the UK, with just 7% of UK consumers surveyed indicating they intend to spend more online in the coming 12 months.  The UK was one of the top three most shopped markets for international online purchases across categories including luxury goods (with 32% of consumers buying from British brands), clothing (29%), footwear (29%), cosmetics (27%) and consumer electronics (24%).

“At ESW, our core mission is to facilitate seamless DTC access to brands seeking to find new ways to grow revenue, optimise inventory and improve margins using a cross-border strategy.  We’re delighted to partner with DPD to offer its clients the opportunity to grow beyond British borders and access the significant revenue opportunities available,” commented Martim Avillez Oliveira, Global Chief Revenue Officer, ESW.

“At DPD we are committed to innovating to offer our clients new opportunities to grow their businesses and add value.  This alliance with ESW offers DPD customers the ability to seamlessly expand beyond the UK to sell and ship around the world, with the confidence that they are delivering the same quality shopping experience globally as they do locally,” Jonathan Pratt, Director of Sales & CRM, DPD UK commented.

ESW, whose brand partners include DSquared2, Michael Malul London and Movado, supports DPD customers at every stage of their global growth. The company leverages its deep understanding of local markets to create unique DTC opportunities that drive customer lifetime value. Brands integrating with ESW’s DTC solutions can enter both domestic and new international markets in a matter of weeks while maintaining control over every aspect of their experience, from their data to the look and feel of their ecommerce sites to their content, catalogue, payments, fulfilment, and delivery and returns experience.