Event preview:  The BRC’s Reinvention Retail Conference

Retailers need all the help they can get today, coping with profound change across the industry. The BRC’s Reinvention Retail conference sets out to provide a blueprint for survival.

“We’re pooling our own expertise with other industry leaders at this new Reinvention Retail conference to provide practical advice, tools and solutions that can help you successfully navigate and innovate your way through this rapidly changing landscape,” says the UK retail trade body.

Their thinking is that the successful retailers of the future will be those who effectively adapt to customers’ evolving needs and demands around technology and service – across online and offline, digital and physical. We couldn’t agree more!

Prominent industry speakers stepping up

The BRC has invited top industry experts to inspire and advise on the day.

  • Martin Newman, bestselling author and founder of The Customer First Group will be chairing the event talking about how digital can dramatically improve the customer experience.
  • Andrew Busby, Founder & CEO, Retail Reflections will lead a discussion on how working smarter today can help to prepare retailers for tomorrow, with the impact an opportunities brought by technology. He will be joined by, Alistair Stirling, Industry Head of Retail at Google, Martin Francis, Customer & Digital Director for Karen Millen/Coast, Sezin Tumer, Global Principal Retail Innovation Manager, Vodafone and Shop Direct.
  • Katy Clark, Client Partner at Facebook is presenting on ‘The Zero Friction Customer’ sharing new insights on how retailers can better understand and eliminate friction in the customer experience.
  • Frances Bishop, Founder of The Pud Store, will provide and insightful presentation demonstrating that successful retail businesses come in all shapes and sizes.

The days discussions will tackle issues such as in-store digitisation, and the challenge of building a mass following across online and offline channels, how the structure of the industry is likely to change and how to create a truly customer-centric business.

Add value through technology

In the ‘Futures Zone’ delegates can explore how retailers are harnessing different technologies to add real value to their operations and customers.

There will be interactive workshops and round tables designed to help retailers learn how to boost customer loyalty, make commercial use of their own data, and create outstanding customer experiences.

When and where?

Reinvention Retail is taking place on 22 May, 2019 at Etc. Venues Monument, London

Find out more here.


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