Health & Beauty Retail: Power of the personal touch

In 2019 the health, beauty and cosmetics retail sector is in incredibly good shape, thanks largely to its long-established service model.

Be it department store concessions with their brand ambassadors offering samples and free tests, or the likes of Sephora which made the beauty shopping journey fun and engaging for customers. Beauty workshops, instore iPads to allow shoppers to discover more, social media amplification and digitally-enabled self-service all help enhance the customer experience, in the world of Sephora.

We also see Superdrug in the UK is bucking the trend on the high street. The health and beauty retailer is growing its physical footprint, supported by a burgeoning services proposition, including brow bars and nail bars.

ShopperTrak’s latest report Health, beauty and cosmetics retailers and traffic data takes a closer look at this fascinating and fast-growing sector, providing insights into how store traffic data can build better understanding of customer behaviour, and help retailers to keep improving their customer service, and conversion performance.

The report, which is free to download, also provides tips on how to build store improvement strategies around traffic analytics.

Download the ShopperTrak report here: Health, beauty and cosmetics retailers and traffic data

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