Akeneo, the Product Experience (PX) company, announced today that the Product Experience (PX) conference, Akeneo Unlock, will take place at the Maison de la Mutualité in Paris, on 08 and 09 March, 2023.

The inspiring 2-day conference, packed with insights, best-practice and discussion, will bring together the Product Information Management (PIM) and Product Experience Management (PXM) community, and welcome senior experts from brands, manufacturers and retailers, including INTERSPORT, Tikamoon and penmaker, Pilot, who will share insights into how they leverage PXM as the keystone of their commerce strategies.  They will also share examples of best practice on how they balance traditional with digital product experiences – both across owned and 3^rd party channels – while maintaining brand consistency and delivering brand-rich product-led experiences.

The senior brands, manufacturers and retailers speaking at Unlock will be joined by tech leaders from the Akeneo Community, who will discuss how PIM and complementary technologies can be used to transform operations to capitalise on new commerce opportunities, support Composable and MACH-based architectures and, ultimately, scale demand to unlock growth.

The interactive event will showcase technical workshops, new product launches and insights, as well as keynote presentations that will empower attendees to drive commerce success through its latest offer, Akeneo Product Cloud.  Akeneo Product Cloud is the single solution for product activation from Akeneo that accelerates commerce growth for businesses, drives exceptional product experiences across owned and unowned channels that exceed the expectations of customers while eliminating chaos and delays from siloed operations, turning browsers into buyers.

Networking opportunities, including cocktails and the famous Unlock Party taking place on the first day of the conference, will not only provide opportunities to meet and speak to peers, partners and colleagues, but the event will also celebrate Akeneo’s 10 year anniversary, marking a decade of the solution provider accelerating PIM capabilities and redefining and disrupting the PXM category.

And, in celebration of Akeneo’s commitment to Diversity & Inclusion, having recently signed up to the Women in MACH Manifesto, a special International Women’s Day (IWD) panel on 08 March tying into the IWD theme for 2023 of ‘DigitALL’, which advocates for more opportunities for women in the STEM (Science, Technology, Engineering and Mathematics) sectors.

“Off the back of another successful Unlock Boston event in October 2022, we can’t wait to bring the event over to Paris once again in 2023 for its eighth edition,” said Fred de Gombert, CEO and co-founder of Akeneo. “With Akeneo turning 10 this year, representing a decade of us shaking up and redefining the PIM category, and with the exciting launch of our latest innovation, Akeneo Product Cloud, we are looking forward to being able to bring together the PIM and PXM community for what promises to be an inspiring and insightful couple of days.”

To learn more about Unlock and to register for the event, please visit: Unlock Paris 2023 website