NRF 2020 Preview: Big vision, winning retailers, amazing sessions

NRF 2020: Retail’s Big Show is nearly upon us. But what’s the big message this year?

Well it’s all about VISION: “Plotting a vision for where we’re going by learning from where we’ve been,” according to the organisers.

NRF’s Big show is the ideal event to find inspiration for your retail vision, no matter what corner of the globe you have travelled to New York from. Here, visionary talent meets visionary tech. Big ideas are given air time. The leaders in global retailing share their secrets of success and their future plans. It’s the ultimate chance to learn, and plan a future from the ideas generated.

Once again our team here at Fieldworks Marketing has been working closely with the NRF to plan sessions that meet this exciting remit. So we feel it’s only right to recommend to our readers the great retail presentations that we’ve helped line up.

If you’re in New York for NRF 2020 Vision this January, try and make as many of these as possible. And of course check out the full agenda here.

NRF Stats

Recommended Sessions at NFR 2020 Vision

Driving commerce through content: How industry leaders are embracing the power of social commerce

Sunday, January 12: 10:30am –11:00am

Featured Session: Medallia Stage, Hall E, Level 1

Find our more here.

Bringing bricks to life: LEGO knows the child in all of us

Sunday, January 12: 12:00pm –12:30pm

Featured Session: Medallia Stage, Hall E, Level 1

Find out more here. 

Store of the future: Rethinking physical retail’s role and strategy

Sunday, January 12: 2:00pm–2:30pm

Featured Session Shyft Stage, Level 4

Find out more here. 

Learn how 4 leading global retailers have harnessed a culture of innovation and customer obsession to deliver outstanding experiences

Monday, January 13: 12:00pm –12:30pm

Featured Session: Kustomer Stage, Hall E, Level 1

Find out more here.

Zalando and Nike – Teaming up to innovate digital platforms

Chris Field chairing the session

Tuesday, January 14: 11:15am–11:45am

Featured Session: Shyft Stage, Level 4

Find out more here.

How Marriott, Peloton and Shinola are breaking the boundaries of brand experience

Tuesday, January 14: 10:30am–11:00am

Featured Session: Medallia Stage, Hall E, Level 1

Find out more here. 

Retail Innovation at “China Speed”: Alibaba and Allbirds explain

Tuesday, January 14: 10:30am –11:00am

Featured Session: Shyft Stage, Level 4

Find out more here.

Ethical enlightenment in retail – it’s all about the stakeholders

Tuesday, January 14: 12:00pm –12:30pm

Featured Session: Shyft Stage, Level 4

Find out more here.


NRF 2020 retail safariInsider Trends and Sitoo’s ‘Best of New York’ retail safaris

As part of NRF 2020, these guided ‘Best of New York’ retail safaris explore stores that are truly leading the way. The aim is to allow participants to experience the latest retail trends first-hand and understand how to innovate in ways that drive results.

Swedish tech company Sitoo and Insider Trends have organised the tours. “Unlike other retail trend tours, you won’t just be visiting the spaces everyone knows about,” they say. “Our guided retail safari blends brand new stores with New York’s strongest retail experiences to give you a glimpse of the future.”

Tour dates:

Friday 10th January, 2020 @ 2pm (afternoon session)

Tuesday 14th January, 2020 @ 10am (morning session)

The tour will feature:

  • The best new openings showcasing the future of retail
  • Established high-performing spaces and their strategies for success
  • Brilliant omnichannel initiatives (including low-tech ideas)
  • Spaces that offer a high-level of experience and new ways of relationship building
  • Around 10 store visits

To book onto one of the retail safaris visit:


NRF 2020 preview


Approach the new year with a whole new perspective. 2020 vision starts with NRF 2020.

Here’s a handy recap of last year’s NRF, to give you a flavour of what the event entails:



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