Pennies Named Gold Charity Partner for Retail Technology Show 2024

Pennies, an award-winning charity at the cutting edge of fintech and putting social purpose at the heart of business, is pleased to announce its continued partnership as a Gold Charity Partner for the Retail Technology Show 2024. This significant partnership underscores a longstanding collaboration dating back to 2017 and highlights the pivotal role that the Retail Technology Show (RTS) has played in amplifying Pennies’ impact and the micro-donation movement.

Since their collaboration began, Pennies and the Retail Technology Show have formed a strong partnership, aiding the growth of the micro-donation movement and encouraging digital innovation in retail and technology through micro-donations at point of sale. Retail Technology Show serves as an influential platform where Pennies can connect with industry leaders, establish important partnerships, and promote the transformative power of micro-donations. Join Pennies this year at Stand 6K04 to discover more.

“We are delighted to renew our partnership with Retail Technology Show as their Gold Charity Partner. Retail Technology Show has been instrumental in advancing Pennies’ mission, offering us a fantastic platform to share our message, build valuable connections, and inspire others to join the micro-donation movement.”

Alison Hutchinson CBE, CEO at Pennies

Retail Technology Show acts as a catalyst, propelling Pennies’ mission forward and empowering it to make a meaningful difference in the lives of individuals and communities. Since first attending Retail Technology Show in 2017, Pennies has raised an impressive £40+ million through over 165 million micro-donations – showcasing how powerful partnerships like the one with Retail Technology Show can be.

“As we return to the Retail Technology Show for another year, we want to thank the Retail Technology Show team for their continued support and commitment to Pennies, and micro-donations. Together, we will continue to innovate, drive positive change, and shape the future of digital giving,” Hutchinson added.

Taking place on April 24-25, 2024, at Olympia, London, Retail Technology Show remains Europe’s premier gathering for forward-thinking retailers and tech innovators. It offers an unparalleled platform for industry leaders to exchange insights, explore cutting-edge solutions, and shape the future of retail.

To showcase the significance of Pennies micro-donations, consider this: if all the donations made with Pennies within those two days were made up of real pennies, and were laid end- to-end, they would span a distance equivalent to walking around Olympia over 110 times.

Matt Bradley, Event Director at RTS, commented:

“Since 2017, we’ve been proud to partner with Pennies and support them in championing the micro-donation movement. As an event that puts the retail community at the heart of what we do, we share Pennies’ vision that collectively small actions really can make a material difference. We’re delighted the Retail Technology Show can act as a platform to showcase Pennies as well as for show visitors to donate to its worthy causes, and we look forward to welcoming them again this year as a Gold Charity Partner.”

To discover more about Pennies and the micro-donation movement, visit Stand 6K04 at the Retail Technology Show 2024, taking place on April 24-25, 2024, at Olympia, London. Alternatively, contact Pennies directly to explore partnership opportunities and join the mission to drive positive change through digital giving, one penny at a time:

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