Pricer, the leading in-store communications company and market-leader in the provision of Electronic Shelf Label (ESL) solutions, will be showcasing its latest technologies that improve in-store operational performance and elevate customer experience (CX) at Shoptalk Europe (06 – 08 June, Excel London).

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience.  From bringing digital engagement to life at the shelf edge, to driving efficiencies in store operations and enabling dynamic pricing capabilities to increase conversions, maintain margin and realise sustainability targets, each application of Pricer’s ESL solutions is designed to fast-track the evolution of the store into a hub of omnichannel excellence.

Exhibiting across the two day-event at booth B24, Pricer will be showcasing the following innovations:

Pricer SmartTag Colour

An extension to Pricer’s SmartTag Colour range is its new 4-colour ESL that use ‘E Ink Spectra 3100’ technology, a four-pigment ink system developed to meet retailers’ requests for additional colour functionality.  Featuring the longest battery time on the market thanks to Pricer’s optical wireless technology, Pricer’s SmartTag Colour labels allow retailers to bring promotions to life at the shelf-edge, as well as enhancing digital signage and brand communication through-out the store.

These new capabilities come to the market at a time when shoppers’ expectations of digital interaction in-store have accelerated, prompting an ‘information revolution at the shelf-edge’.  Recent research of over 2,000 UK shoppers in Pricer’s latest report (LINK) shows that now, almost six in ten (57%) would like more access to product details in addition to pricing, whilst nearly half (49%) would like more digital signage at the shelf-edge to help inform their buying decisions.

Pricer ShelfVision

To help retailers address the issues of shelf availability, gap detection and improve replenishment, as well as planogram compliance, the Pricer ShelfVision solution combines machine learning (ML) and computer vision with a sophisticated wide-angle camera.  The camera is capable of automatically detecting and identifying ESLs, identify missing items in the aisle.   It then alerts store staff through Pricer’s StoreApp or integration with existing workforce management solutions or wearables, prompting them to take action to reduce shelf gaps.  With product availability now a key driver of customer experience and loyalty, Pricer’s data shows 54% of customers would stop shopping with brands where stock replenishment was consistently poor.

Pricer Plaza

Pricer will also be showcasing Pricer Plaza, the foundation of Pricer’s solution, a cloud-based management system infrastructure that enables Software as a Service (SaaS) business models. Pricer Plaza comprises a suite of services that provide sophisticated management of in-store infrastructure and services for individual departments and stores up to complete chains.  It acts as the key foundation for advanced store digitalisation functionality such as: sophisticated real-time dynamic price and promotion implementation and management; advanced replenishment; shelf imaging and optimisation; Click & Collect services; and in-store geo-location for advanced CX.

Duncan Potter, CMO of Pricer, commented: “We know the store has always had to wear many hats, and this has only become further exacerbated, as the number and type of store journeys have grown, and demand for new retail formats and experiences in-store have evolved.  And this is all within the context of disrupted supply chains and growing inflationary pressures, both to the retailer and to the consumer, threatening to hamper retailers’ efforts to revolutionise the store.  Put simply, the store has never had to work so hard.  That’s why we’re excited to be showcasing the next generation of in-store solutions that can digitally empower the store, helping retailers digitise critical in-store processes, whilst saving time, money and enabling a better shopping experience.”

To book an appointment to speak to one of Pricer’s experts on the booth B24, or to find out more about how Pricer’s solutions can deliver game-changing in-store capabilities, visit: Pricer | The World’s Most Reliable Electronic Shelf Labels (ESL)