In the first of our special podcasts looking at retail in the current crisis and beyond, Chris Field talks to Anusha Couttigane, Principal Fashion Analyst, EMEA at Kantar, the world’s leading data, insights and consulting company.
Global fashion first to fall
Global fashion was hit harder and faster than almost any other industry as Coronavirus hit and spread, and the knock on effect right along the supply chain has been dramatic, not least on those developing countries that make the garments, but which have no safety net in terms of jobs and income.
Time to get personal
Clearly, it will take time for the industry to recover and Anusha explains how some of these effects will be long term. However, she is also upbeat about the opportunities that will emerge for an industry that has stepped up to the plate in terms of switching manufacturing to making protective equipment and engaging with its customers in a more personal way.
When the red tape falls away, what might global fashion achieve.
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