When inflation rears its head, companies tend to look inwards rather than outwards. This is the wrong approach because pretty much everything that companies do when inflation returns, they are already doing – trying to cut costs, passing on costs to customers but as fairly as possible, and generally looking hard at their operations to see what can be done quicker or more simply. But they also need to look outwards, at new markets in new countries and recognise that the operations they already have there may simply not be performing optimally because they are not set up right.

Scott Lindsay at ESW provides the answers on the BRC’s latest podcast.

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