Sainsbury’s ‘On The Go’ blends café culture with the corner shop  

Sainsbury’s has opened its first On The Go store in Mansion House, London moving in on classic Pret a Manger territory. Shoppers can buy coffee, prepared breakfasts, lunches, dinners and snacks to take away or eat in.

The branch is being trialled with the intention of 130 more Local Sainsbury’s stores adapted to the On The Go format.

For the first time, perch tables have been placed at the front of the store so customers can tuck into their food on premises.

Wide ‘on the go’ food choice

On offer are the likes of freshly-prepared sushi, cooked pizzas, freshly-squeezed juices, hot porridge, coffee, and of course, your classic selection of sandwich and salad meal deal options.

Graham Biggart, Sainsbury’s director of commercial operations, said: “Convenience is a growing part of our business and we have greater capability than ever to truly tailor Local stores to local needs – across our products, formats, services and operations.

Convenience with added caffeine

“Our new On The Go Mansion House Local is a great example, bringing a new kind of convenience to busy local workers with limited time and delivering the curated range and fast experience that will enable them to get exactly what they want at pace. We’re confident this format will further strengthen our market-leading position in convenience.”

Donna Emerton, Sainsbury’s Mansion House store manager, added, “We’re really excited to bring local shoppers our new Mansion House store. By focusing on fresh ‘On The Go’ food and drink and making it even easier for customers to shop quickly and conveniently, we’re well-placed to bring busy city workers everything they need under one roof.”

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