Salesforce and Wunderkind announce partnership to scale personalisation

Wunderkind, the leading consumer engagement platform that delivers one-to-one messages at scale, has announced a milestone in its partnership with Salesforce, the leading Customer Relationship Management (CRM) provider, enhancing Salesforce Marketing Cloud‘s data-sharing through a direct integration with Journey Builder.

The strategic integration will help brands better identify when consumers land on their websites, increase volume of triggered emails, and allow brands to prioritise their personalised messages over general marketing messages.  In addition, Wunderkind’s advanced onsite targeting, behavioural triggers and deployments, will allow brands to capture new emails at the highest rate and at unprecedented scale, supercharging the growth of their marketable lists within the Salesforce CRM platform.

“As eCommerce and digital advertising become increasingly competitive and consumer shopping behaviours continue to evolve, it is more crucial than ever for brands to deliver personalised experiences at every step of the consumer journey,” said Michael Osborne, President of Wunderkind.

“Wunderkind and Salesforce are ideal partners to help fine-tune the consumer-retailer relationship and reach shoppers with the correct message at the right time. We are proud to integrate our best-in-class products to empower brands with the best marketing tools while maximising their investment in the customer experience.”

The Wunderkind-Salesforce Journey Builder Sender Integration ensures brands have access to reporting and analytics all in one place. Wunderkind’s integration with Journey Builder also ensures triggered emails merge with frequency capping and suppression rules, which means the right email sends go to the right people at the right time to drive more revenue.

“As a fast-growing eCommerce brand, we found it difficult to determine when people were visiting our site and if they had already signed up for our emails,” said Brigitte Barron, Director of Global CRM & Customer Growth at e.l.f. Cosmetics.

“By tapping Wunderkind and the Salesforce solution suite, we were able to not only dramatically scale our one-to-one emails, but also organise all communications—including Salesforce sends and triggered email sends—in one place. We now better understand how and when our customers prefer to engage with our brand.”

Wunderkind’s technology and white-glove service has already been used by more than 70 Salesforce customers, enabling these brands to scale their best-performing emails.  Leading online retailers, like G-Star Raw®, Clarks®, rag & bone®, Sonos, and Nautica, have also seen more than a 4x increase in triggered email revenue through the integration.

Wulfric Light-Wilkinson, GM EMEA at Wunderkind, commented: “As online competition intensifies and the cost of customer acquisition through digital advertising channels continues to rise exponentially, the imperative for brands and retailers to optimise their owned sales channels has never been greater. Central to these efforts is being able to identify shoppers and understand their buying intent and on-site behaviours, so retailers can send high-converting, personalised communications at the right moment – and at a high level of scale. Our combined solution with Salesforce offers retailers the ability to do exactly that, in one integrated platform.”

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