Super Saturday sees last minute shoppers hit the High Street as footfall rises +35% year-on-year

Data from Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, has revealed that total UK retail footfall on Super Saturday jumped by 35.4% year-on-year, as last minute Christmas shoppers swarmed into store on the penultimate day – and the last full shopping day – before Christmas.

Data from the Sensormatic IQ platform, which captures 40billion shopper visits globally each year, showed that shopper traffic for total retail on ‘Frenzied Friday’ (22 Dec 2023) saw total retail shopper visits rising +43% week-on-week.

With UK shoppers expected to spend £4.89billion on the four days between 21 – 24 Dec, Super Saturday also up experienced a +0.1% week-on-week uplift compared to the Saturday prior (16 Dec 2023), with Retail Parks seeing the biggest uptick in visitor numbers, up +9.3% week-on-week.

“With Christmas falling on a Monday and stores closing earlier for Sunday trading, Super Saturday was the last full day of shopping before Christmas,” Andy Sumpter, Sensormatic Solutions’ EMEA Retail Consultant, commented.  “Retailers experienced a significant year-on-year jump in footfall this year, as last year Super Saturday fell Christmas Eve, when stores ran restricted festive trading hours.”

“We always expect Super Saturday to be a busy in-store shopping day.  However, because of ongoing spending caution and the high levels of price-sensitivity shoppers are exhibiting, the last minute rush into store has been even more marked this year.  Consumers have shopped around to get the best deals on gifts, with many holding out until the last moment to make purchases, while others held off, in a Christmas game of cat and mouse, in the hope that retailers would release early Boxing Day discounts to drive up demand,” he continued.

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