The British Retail Consortium is combining two of its most popular events – Omni-Channel Retailing and Customer Insight – into a brand new BRC CX event on Thursday, 23rd March 2017.
A panel of retail experts will explore the changing nature of customer expectations, and what structural changes are required within retail organisations to meet their needs.
From analytics to user experience, BRC CX will outline the new toolkit retailers require to service customers effectively today, and predict what they will need tomorrow.
Among the key speakers at BRC CX will be Emma Heal, Retail Director at Graze. As leaders of the healthy snack movement, Graze is expanding its horizons this year, launching in the USA following a tie-up with Walgreens. However, transferring its success across the pond will rely on Graze understanding how the snacking habits of U.S. consumers differ from their UK counterparts.
Katy Gotch, Director of Strategy and Customer Experience at Argos will also be taking part in the event. The acquisition of Argos by Sainsbury’s has breathed new life into the retail brand, which outperformed the declining entertainment sector to take 9.9% market share over the festive period. It is also an industry leader in click-and-collect.
Other confirmed panellists include:
- Dr Alan Treadgold, Independent Global Retail Sector Consultant
- Paul Martin, Head of Retail, KPMG Boxwood
- Lee Lucas, CEO and Principal, Fashion Retail Academy
- Matt Eames, Chief Commercial Officer, Feefo
- Richard Watson, Author, Lecturer and Scenario Thinker
Tickets are on sale now from £249 + VAT for BRC members, and £349 + VAT for retailer non-members. Click here to book your BRC CX tickets.