True Fit announces new CTO among strategic exec team hires

True Fit, the leading platform for apparel and footwear retailers to optimise fit guidance and drive confidence for shoppers, has further strengthened its executive team with two strategic hires to underpin scaling growth, announcing the appointment of tech leader, Raj Chandrasekaran, as its Chief Technology Officer (CTO), and privacy expert Tracy Gray, as General Counsel. 

These strategic hires will bolster True Fit’s growth plans as it scales on the back of an 85% increase in revenue, along with bringing major innovations in customer experience and unrivalled data sets to the market.

Chandrasekaran, with over 20 years’ experience leading high-performing tech teams, draws on extensive experience at eBay, OpenTable and Roku enabling fast-growth technology and teams to unlock widespread scaling growth trajectories.  As CTO, he will provide strategic direction and leadership, overseeing global technology operations and teams that fulfill True Fit’s role as the ubiquitous size and fit standard solution globally at scale.   

“We’re thrilled to welcome Raj to the True Community,” says William R. Adler, President and CEO, True Fit. “Raj’s impressive track record scaling other tech platforms, his extraordinary leadership acumen, and his vision for scaling our platform ubiquitously amidst the digital shift, underscores our rapid growth trajectory.”

Raj Chandrasekaran, newly appointed CTO of True Fit

Chandrasekaran commented: “True Fit is already central to the way leading apparel retailers decode fit to give nearly 100M active users only what they love. This is just scratching the surface of the technology and team’s potential.”

True Fit is also pleased to announce the hire of experienced lead counsel, Tracy Gray. Tracy’s expertise in intellectual property, consumer protection and data privacy will underpin her role as True Fit’s new General Counsel.  

Chandrasekaran and Gray join at an exciting time for the business.  True Fit recently announced $30 million of funding in its latest investment round in December, which came on the back of strong consumer adoption of its technology, rising 109% across its network. True Fit was also named as the winner of the Best Retail Insights category in the 2022 Vendor In Partnership Awards, which recognised the power of its Fashion Genome, the world’s largest connected data platform, in helping fashion retailers decode fit and size. It also picked up the accolade of ‘Best Place to Work’ in the 2021 Built in Boston Awards.

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