Consumer confidence has plummeted amid concerns about the negative economic impact of covid-19, as well as geo-political uncertainties that a possible no-deal Brexit could bring, making price sensitivity a key driver in shoppers’ conversions, both in-store and online.
But, at a time when retailers’ already razor-thin margins are being squeezed even harder and their rising costs show no sign of letting up, we explore why pandemic pricing strategies shouldn’t mean a race to the bottom.
Having the right pricing at the shelf edge is a key weapon in the retail price war, yet price optimisation and Electronic Shelf Labels (ESLs) are generally evaluated as separate projects.
Retail Connections’ managing editor, Chris Field, hosted this webinar with Anastasia Laska, VP EMEA at Revionics (an Aptos company) and Duncan Potter, CMO at Pricer, to explore how the powerful efficiencies of price optimisation and ESLs that could be realised, if these two technologies were considered holistically.
Key takeaways include:
- How to protect and boost profits by embracing price optimisation and ESL intergration
- Consumers trends on pricing sensitivity
- Implementation strategies for dynamic pricing: the do’s and don’ts
Watch the webinar on demand, here