What exactly are UK consumers’ expectations when they walk into a store… and to what extent are retailers successfully satisfying their demands?
What exactly are UK consumers’ expectations when they walk into a store… and to what extent are retailers successfully satisfying their demands?
This report uses exclusive research of 2,000 UK shoppers to give retailers an holistic view of what consumers really want and how effectively retailers’ current propositions are satisfying that demand. It has a particular focus on the role of the store associate, the need for seamless omnichannel experiences and the use of technology.
Consumers and retailers in key European markets were also interviewed to benchmark the expectations of their UK contemporaries.
