Year-on-year the eCommerce channel has seen online shopping and revenue increase its portion of revenue when compared to bricks-and-mortar—a trend that’s only been compounded after the emergence of COVID-19. Yet, while more and more shoppers are turning their attention to the digital sphere, the same can be said of retailer, leading to an over-saturation across the web.
To combat this, it’s best move your focus away from pricey, competition-dependent channels like paid search and display. Instead, retailers should look inward to what they can own, control, and action on—their owned channel marketing efforts.
Marketing experts from Wunderkind (formerly BounceX), Attraqt & We are Crank have authored a new report to help brands and retailers understand:
- How to use your data to determine where your leaks are in your onsite conversion funnel
- How to better connect all elements of your onsite shopping experience to influence more purchases
- How to optimise your onsite identification in order to send more personalised one-to-one messages to users who don’t initially convert
Download the full report: here