Burberry and Tencent blur the lines between on and off line

The difference between a physical and a digital store is narrowing, particularly in the minds of younger shoppers for whom a store is any channel they can buy through. Recognising this, Burberry and WeChat owner, Tencent are trying something new that they refer to as a luxury concept store using social media interactions. The social …

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Barbour grows online community with on-site identification

Barbour, the luxury and heritage fashion brand, has boosted onsite identification to grow eCommerce revenues—thanks to a solution from Wunderkind (formerly BounceX), the leading behavioural marketing technology provider. Established in South Shields in 1894, Barbour, best known for its iconic wax jackets and stylish outerwear and beloved by celebrities from Alexa Chung to Kate Middleton, …

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Retail’s recovery relies on a resilient frontline

If retail businesses are going to survive and thrive in retail’s “new normal”, empowerment and career development of frontline staff must be at the heart of their recovery roadmap, according to the latest report ‘Building a resilient workforce for the retail revival’ from Axonify, the modern learning and communication solution for frontline retail associates. With …

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Will high street homes help save retail?

News that The Social Market Foundation (SMF) has said 800,000 new homes could be created by turning the high street residential fills me with both hope and fear. Hope, because I can at least imagine a high street with a genuine community comprising independent retailers and residents, more and more of whom are working from …

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Online search rose 82% during lockdown

The average number of on-site searches soared, up 82%, during lockdown according to the latest data from Findologic, the leading search and navigation platform, which analysed 10million search queries across 1,000 UK and European ecommerce sites. The original data, commissioned to mark the launch of Findologic’s ‘The Cost of Staying Hidden’ report, revealed that Health and …

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Will sustainability take a back seat?

How retailers, manufacturers and brands feel about sustainability following Covid-19 rather depends on where you sit in the fashion supply chain. Mostafiz Uddin, owner of a denim factory in Bangladesh, quoted recently in Vogue Business said he was planning to install solar panels on his factory and make other changes to reduce his footprint. “Now, …

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Will brands dilute themselves through celebrity tie ups?

The Gap in the US has done a deal with music mogul and entrepreneur, Kanye West, and Coty has taken a controlling stake in Kylie Jenner’s beauty business. It is now worth asking whether brands are putting short term gain ahead of brand reputation. Certainly, there are more tie ups than ever, as part of …

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A boom in baby sales for Natural Baby Shower

Specialist retailer of eco-friendly baby products, Natural Baby Shower, has seen a four fold boom in online sales with its latest technology investment to improve on-site identification, segmentation and personalisation as well as growing out its customer database. The sustainable baby retailer has been providing parents with high-quality, natural and organic baby products since it …

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Retailers duck and dive their way to a new high street

Administration followed by a Company Voluntary Arrangement (CVA) has become the go to strategy for retailers frustrated by landlords’ inflexibility to renegotiate rents and lease terms. And don’t get me started on retail rates which are a fat, milky, uncomplaining cash cow for local authorities. The status quo is summed up by a recent statement …

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How will global fashion cope with the Buy now, Wear now generation?

There is a misalignment between supply and demand in global fashion, said Sarah Curran-Usher, co-founder of Fitzrovia Investment Advisors and retail advisor to True Fit at True Fit’s June 11 webinar – Restitching Apparel’s Supply Chain. She talked about how consumer behaviour has changed during lockdown and how the pandemic has accelerated various trends that …

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