Improving the customer experience in retail with personalisation

The high street is experiencing turbulent times, with recent months seeing more and more consumers turning to internet shopping for convenience, choice and cost effectiveness. And unfortunately for many of our favourite high street brands, this is having a significant impact on sales. French Connection, for instance, recently revealed that it saw a 6.8% decrease …

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Mastering the art of complaint handling

The retail industry has never been so competitive. On one hand, market-leaders including Amazon and Alibaba are casting an ever-growing shadow on the entire industry with their increasing firepower. On the other hand, customer experience plays a big role in retailers’ ability to thrive and grow. In this context, delivering a positive experience when customers …

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Retail Connections Q&A: YR

When it comes to hot retail trends in 2019, there aren’t many bigger than the drive for personalised in-store customer experiences. Shoppers have lapped up the individualised offerings served by digital pureplays and they now crave similar treatment when visiting bricks-and-mortar stores. One firm, however, has gone a step further – delivering the kind of …

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Recycled, Rebranded and Rubbish? Why your branding has to reflect your internal operations

It’s very, very easy to slap a cartoon tree on your packaging and hope your customers are convinced that you care about the environment. It also won’t work. If there’s one thing I cannot stress strongly enough to consumer-facing brands, it’s never to underestimate the intelligence of your customers. If you’re selling yourself as an …

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Retailers! don’t just ‘do digital’, ‘be digital’

A new business book from Rob Laurens sets out a step-by-step process for ‘people-first business transformation’, urging businesses to think more holistically about getting in shape for the future. The book, entitled ‘Get Fit for Digital Business’ and published by Routledge is targeted at retail, hospitality and other customer-facing sectors. Refreshingly, it puts strong emphasis …

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What we can all learn from Barbie

  Opinions about everything seem polarised these days, otherwise how do you get so many dictators running countries, or Brexit, or Trump, I could go on, but it’s too painful. We tell each other we need to have a debate about stuff, but never actually do because freedom of speech and freedom of expression, while …

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Own-brand retail promises to be a key battleground for retailers in post-Brexit Britain

After more than two years of political uncertainty, it’s fair to say that the UK is still no closer to agreeing what form Brexit will take. But one thing is widely accepted, the cost of living is set to rise outside the EU, and the value of Sterling is unlikely to make up for recent …

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What will retail business models look like this year?

The retail crisis on Britain’s high-streets is apparent as sales continue to slump, and shops close and jobs disappear. It’s therefore no surprise that the topic of business transformation is making a comeback as the saviour for UK retailers. Aside from the traditional strategies of realigning people, processes and budgets, 2019 gives the opportunity for …

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Retail Connections Q&A: Sole Supplier

Meet George Sullivan, the rising sneaker star who plans to ride the athleisure wave   Despite challenging times on the high street, there’s no ignoring the stand-out star of the fashion sector – athleisure.  As consumer habits have shifted towards more active and healthy lifestyles, exercise and wellness have become prominent social activities and fitness …

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Weekend Reading: Don’t miss these 3 brand new retail reports

Fieldworks Marketing has been working with some leading technology providers and publishers to produce and support industry reports that explore pressing industry issues of the day. We know our readers are busy people, so here’s a handy snapshot of what this weeks top three cover, with some edited highlights. Don’t miss these 3 reports: Access …

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