The future for brands is brighter outside retail

At the risk of being called a coffin chaser, it is just too tempting not to point that the many brands that have fallen prey to the meltdown in retail may see a revival in their fortunes now that so many have gone into administration with their retailer owners. Most recently, this is the partial …

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Retailers braced for festive shopping frenzy

The closure of non-essential retail during the second lockdown will see twice as many consumers surge on to the High Street in a ‘three-week festive shopping frenzy’ in December, the latest ShopperTrak data from Sensormatic Solutions, reveals. Original research of over 1,000 UK shoppers by Sensormatic revealed that 45% of consumers had already started Christmas shopping …

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Counting the cost of poor online experiences in peak

With retailers’ online sales expected to boom over a fully digital Black Friday, poor online experiences could cost retailers 1.3bn in lost sales opportunities, the latest data from thinkTribe, a leading web performance and testing service provider, warns. With the UK’s second lockdown, which sees non-essential retail stores closed until 2nd December, online sales over …

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Christmas ads betray a lack of awareness of the public mood

Once upon a time, when it was the right thing to do to make all Christmas ads sentimental, it was just a question of deciding which one was the cutest; there was no science involved in determining their commercial value, because you can’t measure cute. Or maybe you can; measuring the volume of the Aaaah? …

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Frasers Group, where distressed brands go to live

The press is making a big deal about the claim that Mike Ashley’s Frasers Group has been “frozen out” of the auction to acquire brands from the recently collapsed Edinburgh Woollen Mill Group. It is the Sunday Telegraph on November 8 that says this but business news in any Sunday newspaper has always a bit suspect as most people …

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Checking in – the hospitality trends powering the industry’s covid-19 recovery

  Like non-essential retail, hotels and hospitality venues have had to close once more during the second national lockdown in England.  But before the lockdown, many were already at the forefront of pivoting their business models. This not only helped support their communities during the first wave, with many opening up their rooms to exhausted …

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When it’s gone, it’s gone

A few journalists have been pointing out recently that, once stores disappear, they don’t come back. They bemoan the permanent loss of the things that makes stores special, which really don’t need pointing out given that we all shop and know the difference between being in a store and being on line. They have a …

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The figures on unemployment are as mad as the crisis itself

If an estimated 6m small businesses in the UK supporting 16.6m jobs are in a financially precarious position as a result of the pandemic, according to King’s business school, then that means unemployment could reach over 50%, a level not seen even in the darkest days of the 1930s in the heavily industrialised north of England. Lost …

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UK retailers failing to convert one-time buyers into loyal customers

UK brands and retailers are failing to covert one-time buyers, some pushed online for the first time during lockdown, into frequent purchasers through a lack of loyalty programmes and personalised content, according to data from dotdigital, the leading omnichannel marketing automation platform. Original research in the Hitting the Mark report, which benchmarks the digital marketing …

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Guest post – Expecting the unexpected: Five ways retailers can prepare for peak

With what’s set to be a very unpredictable and uncertain peak trading for retailers, the Retail Connections team caught up with Deri Jones, CEO of ThinkTribe on how brands and retailers can ready themselves for peak, what’s needed to plan for the unexpected, and the opportunity behind unplanned demand.  Here’s what he had to say: …

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