Welcome to the appointment economy

Change accelerates.   Talking to Mintel analyst and influencer, Alexis deSalva, it is clear that Covid-19 is driving a whole bunch of new behaviours that were emerging before the lockdown, but which are now certain to accelerate from now on. Before the virus hit, we all wanted more immersive and intimate experiences with our favourite …

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Refashioning retail – fashion’s digital transformation for post-covid commerce

As non-essential retail prepares to reopen on 15 June, fashion retailers face a unique set of challenges, aside from social distancing and new hygiene measures. How do shoppers assess their choice of garment when fitting rooms must remain closed?  How do fashion retailers return stock to the rails once it’s been handled by shoppers?  How do they …

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Retailers are already better for the crisis

It shouldn’t take a crisis for retailers to respond in the myriad generous, clever and creative ways that they have in the last nine weeks, but let’s embrace it and herald a new retail dawn. Specsavers has used Facebook to offer a sight and hearing health advice group, ideal while opticians are shut. Others have …

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Urban fashion brand rag & bone on its latest personalisation strategy

Luxury urban clothing brand, rag & bone, has boosted onsite identification to improve targeting and drive revenues with a solution from BounceX (soon to be Wunderkind), the leading behavioural marketing technology provider. Founded in 2002, the New York-based luxury fashion brand quickly became synonymous with British heritage style that combines directional, modern design. Now, its …

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How deep is your customer view?

In our latest podcast, we speak to Rhonda Textor, director of data science for True Fit If we are selling clothes and shoes to consumers, we like to claim we know a lot about them so we can offer them just the right products based on their preferences. But just how deep does that insight …

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Know your competition JCPenney

Know your customer has been the mantra in retail for 10 or more years and this has been the focus for many a successful retailer, particularly those able to exploit the rich data they receive for free from online customers. But for a retailer that thinks more in stores rather than customers, it comes as …

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Social distancing tech helping retailers reopen stores and warehouses

The need for social distancing technology has gained urgency as government-enforced Covid-19 restrictions are gradually being eased. On May 11th Prime Minister Boris Johnson said that some ‘non-essential’ shops may be able to reopen as early as June, although social distancing is expected to be in place for at least a year. Here’s a round-up …

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VibePay makes payments ‘social’ so how can ecommerce brands benefit?

VibePay claims it can help ecommerce retailers get closer to their Gen Z customers through secure ‘social payments’. We spoke to Kieran Bamber, Head of Commercial Partnerships at VibePay, to find out more.   VibePay is a consumer facing payments app which has built up a highly engaged Generation Z user base. Through open banking, …

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Are you irrelevant?

Some retailers in the crisis are having a resurgence, others are staring into the abyss. How will they all fare after life returns to a kind of normal? Everyone’s ideas about where they fit into the consumer’s life have changed utterly. Halfords cannot have expected to see a 500% leap in sales of cycles and …

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L’Oréal and NYX Cosmetics team with TikTok for quarantine-driven social gifting push

Chinese video-sharing social channel TikTok is working with beauty brands to grow the practice of ‘social gifting’ beyond China, where it is a well-developed feature of social commerce. Glossy reports that L’Oréal’s Essie, and NYX Cosmetics, are participating in TikTok’s “Small Gestures” gifting feature this spring. The campaign debuted on April 27 and allows users …

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