Brands depend on real people to influence shopping

According to IRX, 45 per cent of 1000 consumers trusted recommendations from a brand compared to 29 per cent who trusted online influencers and fashion bloggers on Instagram and YouTube. Power of online influencers The clue to what is really going on lies in the fact that IRX discovered that online influencers are more trusted …

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Improving the customer experience in retail with personalisation

The high street is experiencing turbulent times, with recent months seeing more and more consumers turning to internet shopping for convenience, choice and cost effectiveness. And unfortunately for many of our favourite high street brands, this is having a significant impact on sales. French Connection, for instance, recently revealed that it saw a 6.8% decrease …

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What we can all learn from Barbie

  Opinions about everything seem polarised these days, otherwise how do you get so many dictators running countries, or Brexit, or Trump, I could go on, but it’s too painful. We tell each other we need to have a debate about stuff, but never actually do because freedom of speech and freedom of expression, while …

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What will retail business models look like this year?

The retail crisis on Britain’s high-streets is apparent as sales continue to slump, and shops close and jobs disappear. It’s therefore no surprise that the topic of business transformation is making a comeback as the saviour for UK retailers. Aside from the traditional strategies of realigning people, processes and budgets, 2019 gives the opportunity for …

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From price to value: understanding the modern shopper

By Myles Dawson, UK Managing Director, Adyen The retail world is changing, and technology will continue to influence how we shop and what we expect from retailers. But while many industry experts equate the challenging retail environment down to the rise in online shopping, our research suggests that many UK stores are simply failing to …

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Why there’s still a place for brick and mortar stores in a brand’s repertoire

2018 was a year when multiple high street retailers including House of Fraser, New Look, M&S, Next and Debenhams all axed high street stores. Meanwhile, other brands such as Paperchase are seeking advice on whether to reduce high street real estate during these challenges times. This is no surprise when the UK high street experienced its worst …

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Resurrecting retail

Between historic store closures, devastating consumer data breaches, and the worst online Christmas sales performance for 10 years, there’s no doubt that 2018 was a turbulent year for retailers and shoppers alike.  As we move into 2019, many are already singing the dirge of retail. However, is it all really doom and gloom? The retail …

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How bricks and mortar retailers can power themselves into the future

It’s no secret that the convenience of online shopping has been challenging retailers for some time now. With the world of technology ever changing, retailers need to adapt and change in order to keep up with their competitors and the industry. And they understand only all too well that the only way to grow market …

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European ecommerce trends

Ecommerce return rates have never been higher. They have grown dramatically by 95% over the past five years, while return deliveries are predicted to cost businesses $550 billion by 2020. Online fashion giant ASOS, for example, estimates that 25% of UK women’s orders are returned, with this estimate rising to a massive 70% for orders …

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It’s a wrap: Retailers recognise the need to cut plastic packaging

We’re told the ethical consumer is on the rise – Millennials and Gen Z-ers are certainly interested in brands that have strong ethical codes, if the latest wave of consumer research is to be believed. Are they really serious about changing their habits on excessive consumption and committing to greener ways of living, beyond basic …

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