Will brands dilute themselves through celebrity tie ups?

The Gap in the US has done a deal with music mogul and entrepreneur, Kanye West, and Coty has taken a controlling stake in Kylie Jenner’s beauty business. It is now worth asking whether brands are putting short term gain ahead of brand reputation. Certainly, there are more tie ups than ever, as part of …

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Retailers duck and dive their way to a new high street

Administration followed by a Company Voluntary Arrangement (CVA) has become the go to strategy for retailers frustrated by landlords’ inflexibility to renegotiate rents and lease terms. And don’t get me started on retail rates which are a fat, milky, uncomplaining cash cow for local authorities. The status quo is summed up by a recent statement …

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Planning with worn out tools won’t work in retail anymore

Anyone in tech will tell you that anyone trying to prise planners, merchandisers and buyers away from their spreadsheets is on a hiding to nothing. Beloved of planners for more than 30 years, Excel has been showing its age for at least 10. Now, anyone in the planning software business, and there are some significant …

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Retailers start to bridge the on/off line gap

Something retailers have been urged to do for some time, is now starting to happen – they are recognising the need for multiple channels to operate more seamlessly around the needs of the customer who wants to travel across them without interference as well as have their data and orders follow them. Clo Moriarty, until …

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Welcome to the appointment economy

Change accelerates.   Talking to Mintel analyst and influencer, Alexis deSalva, it is clear that Covid-19 is driving a whole bunch of new behaviours that were emerging before the lockdown, but which are now certain to accelerate from now on. Before the virus hit, we all wanted more immersive and intimate experiences with our favourite …

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Retailers are already better for the crisis

It shouldn’t take a crisis for retailers to respond in the myriad generous, clever and creative ways that they have in the last nine weeks, but let’s embrace it and herald a new retail dawn. Specsavers has used Facebook to offer a sight and hearing health advice group, ideal while opticians are shut. Others have …

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Urban fashion brand rag & bone on its latest personalisation strategy

Luxury urban clothing brand, rag & bone, has boosted onsite identification to improve targeting and drive revenues with a solution from BounceX (soon to be Wunderkind), the leading behavioural marketing technology provider. Founded in 2002, the New York-based luxury fashion brand quickly became synonymous with British heritage style that combines directional, modern design. Now, its …

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Social distancing tech helping retailers reopen stores and warehouses

The need for social distancing technology has gained urgency as government-enforced Covid-19 restrictions are gradually being eased. On May 11th Prime Minister Boris Johnson said that some ‘non-essential’ shops may be able to reopen as early as June, although social distancing is expected to be in place for at least a year. Here’s a round-up …

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VibePay makes payments ‘social’ so how can ecommerce brands benefit?

VibePay claims it can help ecommerce retailers get closer to their Gen Z customers through secure ‘social payments’. We spoke to Kieran Bamber, Head of Commercial Partnerships at VibePay, to find out more.   VibePay is a consumer facing payments app which has built up a highly engaged Generation Z user base. Through open banking, …

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Are you irrelevant?

Some retailers in the crisis are having a resurgence, others are staring into the abyss. How will they all fare after life returns to a kind of normal? Everyone’s ideas about where they fit into the consumer’s life have changed utterly. Halfords cannot have expected to see a 500% leap in sales of cycles and …

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