A panel of top retailers has joined TV personality Rylan Clark-Neal to champion product innovations for Christmas. The panel consists of Ken Daly, CEO of innovative consumer products group JML; Wendy Miranda, customer ambassador for Lakeland; and Amazon Launchpad’s director of consumer retail, Fiona McDonnell.

This is the second series of Buy It Now, Buy It Now for Christmas on Channel 4. The first episode aired on Thursday 28th November at 8pm. Channel 4 has commissioned a Christmas-themed series, showing every Thursday evening for four weeks in the run up to Christmas.

What’s the aim of the show?

In the Buy It Now for Christmas series, inventors from across the UK will have 90 seconds to pitch to an audience of real shoppers and will receive live feedback on their products. The inventors will then face a panel of expert retailers and will be in with a chance of landing a life-changing order.

JML is a household name in the UK, recognised for investing in innovation brands and products. As CEO since 2012, Ken has ensured that JML remains an inviting destination for inventors and entrepreneurs to showcase their innovations.

Investing in new products for retail

Commenting on his involvement in the show, Ken said “For the second year running, Buy It Now has been a launch-pad for a number of British inventions. At JML, we’re always looking to invest in exciting new products. So it has been very rewarding to be a part of the show again and meet innovators from all over the UK. Last series we bought into Hairshark, a clever new hairbrush. It was a great success for us and we have subsequently purchased hundreds of thousands of units, having introduced Hairshark into Boots and other major retailers nationwide. This time around we’ve sourced several more products through Buy It Now and are very excited about their potential.”

A wide range of Christmas gifts will feature, including eco-friendly toys and genius gadgets, just in time for the busiest shopping period of the year.